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Beyond NPS: Why Customer Feedback Needs a 360-Degree Revolution

eglobalis

The Imperative for Diverse Metrics and Measurements in Understanding Customer Sentiment Introduction Net Promoter Score (NPS) has established itself as a popular metric for evaluating customer loyalty, satisfaction levels, and the likelihood of customer churn. Should you kill NPS?

NPS 480
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Empathy Won’t Save You: Why CX Thrives on Action, Not Sentiment but Outcomes?

eglobalis

How to Make it Actionable: Centralize Data with CRM Tools: Ensure consistent access to client insights across teams and regions. Technology Gaps: Without advanced tools like CRM and AI, scaling empathy becomes inefficient and inconsistent. Use AI for Personalization: Tailor recommendations and responses based on client-specific data.

CX 510
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Stuck in an Outdated CX Framework? Here’s Why You’re Missing Out on Real Results

eglobalis

For instance, by connecting CRM data with operations and logistics platforms, B2B companies can proactively manage client expectations, offer accurate order tracking, and anticipate issues before they impact the client.

CX 522
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Redefining Customer Feedback: Embracing Comprehensive Metrics for Accurate Sentiment Analysis

ECXO

Redefining Customer Feedback: Embracing Comprehensive Metrics for Accurate Sentiment Analysis Introduction The Net Promoter Score (NPS) has long been a widely used metric for assessing customer loyalty, satisfaction, and the potential for customer churn as a relationship and transactional metric.

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How to Lead a B2B CX Transformation Program—And Avoid Costly Mistakes

ECXO

Most B2B companies have vast amounts of customer data spread across CRM systems, support ticket databases, ERP platforms, websites, and more. For example, implementing a customer data platform or upgrading the CRM can help consolidate information about customer interactions, transactions, and preferences into one unified profile.

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B2B CX – Strategy & Business Alignment

ECXO

Example: Instead of only tracking Net Promoter Score (NPS) , also measure: Customer Lifetime Value (CLV) Measures total revenue potential per customer. Example: Implementing a Customer Data Platform (CDP) can consolidate insights from CRM, support tickets, and customer feedback , creating a 360-degree customer view.

B2B 310
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AI and Customer Experience: The Smarter, Faster, and More Personal Duo Redefining B2B Success

eglobalis

CRM, ERP, and marketing platforms) to create a 360-degree view of the customer. For instance, a retail client of Oracle improved its Net Promoter Score (NPS) by 15% by addressing negative sentiment identified through AI analysis. surveys, social media, reviews) to identify trends and actionable insights.

B2B 411