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Nimble Adds Social Data to CRM

Customer Experience Matrix

I had an intriguing demonstration yesterday from social CRM vendor Nimble. Since “social CRM” could mean just about anything, it’s important to explain what Nimble actually does: it combines traditional contact management with automated access to social media information about those contacts.

CRM 88
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CRM buying guide

Zendesk

All that constant communication is made possible in part by Customer Relationship Management (CRM) technology. Sales reps use CRM systems to capture every interaction, keep contact info up to date, and manage accounts of all sizes. We’ve created a CRM buying guide that covers the following key factors: Table of contents.

CRM 98
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What are sales leads? (+5 lead generation tips)

Zendesk

Warm leads know about your company and have expressed some level of interest, perhaps by visiting your website or commenting on a social media post. The more data you gather and compile into notable reports, the more traction your organization will get from publications, social media, and word of mouth.

Sales 105
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MindMatrix Adds Sales Support to Marketing Automation

Customer Experience Matrix

Concretely, this refers to centrally-created marketing materials that are automatically personalized for individual sales people; desktop and smartphone alerts for Web activity by sales targets; and creation of personal Web sites, landing pages, and social media accounts. Integrations with ACT! And Saleslogix are under development.

Sales 112
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Constant Contact Adds Social CRM: Should Marketing Automation Vendors Be Worried?

Customer Experience Matrix

Small-business email provider Constant Contact yesterday announced the acquisition of "social CRM"* vendor Bantam Live. This is a major expansion for Constant Contact, placing it more squarely into competition with CRM and marketing automation vendors.

CRM 76
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New Marketing Automation Options for Small Business in the VEST Report

Customer Experience Matrix

The system has an impressively broad scope, adding full Web site creation to the usual all-in-one mix of email, lead scoring, landing pages, and CRM. In other words, although GreenRope describes itself as “CRM and marketing automation,” it actually extends beyond those functions to manage activities throughout the business.

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Why Help Desk Software Is a Must-Have for Small Businesses

Help Scout

Though standard email applications like Gmail or Outlook may work initially to manage incoming customer requests, they don’t work as a long-term solution. It can include support requests from any number of channels — email, chat, social media, phone, etc. — You need a specialized tool.

Outlook 99