CRM Pennsylvania Touchpoint 
PeopleMetrics
DECEMBER 12, 2017
“Customer Experience Management (CEM) and Customer Relationship Management (CRM) are the same, right?”. While it may be true that at their core, both systems revolve around the key interactions a customer has with your brand, CRMs and CEMs serve distinctly different purposes and operate from two contrasting angles. Talk to David.
PeopleMetrics
FEBRUARY 26, 2018
You need to be continually tapped into feedback along critical touchpoints throughout the customer journey. Leverage your CRM (i.e. The same applies for B2B SaaS companies. Checking the pulse of your customers once a year (or not at all) is a bad habit… and it could be deadly. And you can’t stop there. Build your end-user database.
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