article thumbnail

B2B CX – Strategy & Business Alignment

ECXO

Action Point: Develop a CX scorecard that combines customer experience data with financial KPIs. Example: Implementing a Customer Data Platform (CDP) can consolidate insights from CRM, support tickets, and customer feedback , creating a 360-degree customer view.

B2B 311
article thumbnail

Crafting and Cascading a Customer Experience Strategy Across Global Organizations

eglobalis

This process involves leveraging a range of solutions, including Customer Relationship Management (CRM) systems, Voice of Customer (VOC) programs, Customer Data Platforms (CDPs), real-time analytics systems, and other tools to track customer interactions and glean insights.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Designing and Rolling Out a Global Customer Experience Strategy

ECXO

This process involves leveraging a range of solutions, including Customer Relationship Management (CRM) systems, Voice of Customer (VOC) programs, Customer Data Platforms (CDPs), real-time analytics systems, and other tools to track customer interactions and glean insights.

article thumbnail

Redefining Customer Feedback: Embracing Comprehensive Metrics for Accurate Sentiment Analysis

ECXO

Implementing Effective Customer Feedback Strategies To utilize these metrics effectively, companies must define clear metrics, data sources, scorecards, and KPIs aligned with strategic goals. CRM Integration : Correlating feedback with customer profiles for deeper insights.

article thumbnail

Beyond NPS: Why Customer Feedback Needs a 360-Degree Revolution

eglobalis

Implementing Effective Customer Feedback Strategies To effectively utilize these metrics, companies must define clear metrics, measures, data sources, scorecards, and KPIs aligned with strategic goals. CRM Integration : Correlate feedback data with customer profiles and transaction history for deeper insights into behavior and preferences.

NPS 456
article thumbnail

Implementing a balanced scorecard to measure agent and contact center performance

DMG Consulting

Question: We’re implementing a balanced scorecard to measure agent and contact center performance. What categories should we evaluate?

article thumbnail

The 4 Types of Data You Must Include in Your Customer 360 Heath Tracking

Gainsight

One of the most powerful tools in a Customer Success (CS) leaders’ arsenal is a data-driven 360 view of a customer scorecard. These questions and more can be answered with ease when a customer scorecard and 360 view is implemented in your CS platform. Customer Relationship Management Application (CRM). Here are the top four. .