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How to Lead a B2B CX Transformation Program—And Avoid Costly Mistakes

ECXO

Leadership Commitment and Vision Leading a customer experience transformation starts at the top. For example, a company might aim to increase customer retention by a certain percentage, to drive up cross-sell revenue, or to reduce service costs by improving first-contact resolution.

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Agent AI Is Exploding in Contact Centers—Yet the Human Experience Remains Irreplaceable

eglobalis

For instance, a prominent European bank encountered customer dissatisfaction when its chatbot, lacking up-to-date financial policies, gave incorrect guidance. A major telecommunications company faced significant challenges integrating AI solutions into their legacy billing and CRM systems, limiting AI efficacy to basic queries only.

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Designing Intelligent CX: A Practical Roadmap for Agentic AI Deployment

eglobalis

These agents free up human reps to focus on complex cases requiring strategy or empathy. That means integrating CRM, ERP, ticketing, product, and communication platforms. This freed up human agents to focus on complex problem-solving while boosting user satisfaction.

AI 247
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Turning the Tables: Why a Proactive Sales Process is the Ultimate Customer Experience Hack

ECXO

Instead of following up promptly with tailored information, the sales rep waits days before sending a generic email. Timely follow-ups: Sales teams check in with prospects and existing customers regularlynot to sell, but to offer value. Use Data to Anticipate Customer Needs Proactive sales start with understanding your customers.

Sales 259
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Customer Feedback Made Easy: The Ultimate CRM Survey Guide

SurveySensum

Your CRM is smart. Thats where CRM surveys come in. In this blog post, were cracking the code on CRM surveys. Everything you need to convert your CRM into a data powerhouse – types, questions, use-cases, best practices, and more. Lets get started. What is a CRM Survey? But is it futuristic? The result?

CRM 52
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Crafting and Cascading a Customer Experience Strategy Across Global Organizations

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Successful execution ensures that the company lives up to its promises, thereby fostering trust and loyalty among customers. Companies like Siemens and Samsung start by selecting key divisions in different countries to pilot their strategies. Companies like IKEA, Samsung, Software AG, and Toyota exemplify this principle.

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Why Silos in 2020’s CX Aren’t Your Real Problem—And What You Should Focus on Instead

eglobalis

Establish a Cross-Functional Leadership Team Start by creating a cross-functional leadership team that promotes collaboration across departments. Additionally, integrating CRM systems with collaborative platforms can provide Sales and CX teams with real-time customer data, enabling more personalized and effective customer interactions.

CX 469