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Why You Should Throw Out Your CRM

Totango

You don’t need your CRM. How Your Customer Success Platform Can Replace Your CRM. By definition, a CRM system is a tool for managing the data associated with customer relationships, so it may seem like a good idea to turn to your CRM to help you manage all of this data you’ve collected. Yeah, we said it.

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CRM buying guide

Zendesk

All that constant communication is made possible in part by Customer Relationship Management (CRM) technology. Sales reps use CRM systems to capture every interaction, keep contact info up to date, and manage accounts of all sizes. We’ve created a CRM buying guide that covers the following key factors: Table of contents.

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Why You Need More than CRM Features for Customer Success

Totango

In this blog, we’ll talk about why CRM features alone aren’t sufficient for an effective CS strategy. First, we’ll take a look at what a CRM is and what benefits its functionality delivers. What is a CRM? The most fundamental CRM software feature is storing contact information. How Does a CRM Differ from a CS Platform?

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Bespoke CRM vs Off the Shelf CRM: Which Is Better?

SugarCRM

For business continuity and customer service, a customer relationship management (CRM) system is essential. But not all CRMs are the same. When choosing CRM software, we have one of two choices: a bespoke CRM (AKA a custom CRM) or an off the shelf CRM (out of the box). What we'll Cover: What Is Bespoke CRM?

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How a Clean Energy Start-up Approaches Customer Experience

Customer Bliss

As conversations around sustainability and corporate social responsibility continue to increase, I think you’ll enjoy this timely conversation with Michael Bair , Senior Director of Member Experience at Inspire , a clean energy tech start-up. Make a Personal Connection.

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A new era of conversational CRM connects customer conversations across your business

Zendesk

This is a step beyond what a traditional CRM has offered. Legacy CRMs are an acknowledged nucleus for many customer contact points, but these solutions only track interactions at specific moments in time, without providing the full context of what was shared. Do better business with conversational CRM. The proof is in the data.

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Beyond CRM Contact Center Integration: Why Data Unification Is the Key to Customer Service Success

UJET

The API integration linking your contact center and your customer relationship management (CRM) tool shouldn’t be holding you back. API integrations are lines of code that connect two or more applications, like your CRM and your contact center. What Exactly Is CRM Contact Center Unification? But for many businesses, it is.