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Crafting and Cascading a Customer Experience Strategy Across Global Organizations

eglobalis

A well-crafted CX strategy transcends the superficial touchpoints of customer interaction, delving into the cohesive integration of all company divisions to deliver consistent, high-quality customer interactions. Real-time Customer Data Platforms (CDPs) integrate data from various touchpoints, offering a unified view of the customer.

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Touchpoint Personalities: Why classic personas are not (anymore) sufficient for personalized experiences

Futurelab

Personalization of the customer journey, the touchpoint and the relationship with the customer is something that comes completely naturally. Or is this a completely screwed up algorithm that has nothing to do with personalization, but is just flat commercial overkill? Welcome to Touchpoint Personality: Touchpoint Personality!

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Why Silos in 2020’s CX Aren’t Your Real Problem—And What You Should Focus on Instead

eglobalis

Establish a Cross-Functional Leadership Team Start by creating a cross-functional leadership team that promotes collaboration across departments. Additionally, integrating CRM systems with collaborative platforms can provide Sales and CX teams with real-time customer data, enabling more personalized and effective customer interactions.

CX 347
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Unleashing the Power of Real-Time Data: Enhancing Customer Understanding

ECXO

Our focus in this article is on leveraging real-time customer data to provide richer, meaningful end-to-end customer experiences at every touchpoint. Start where you are. Real-time inventory gives supply chains and vendors up-to-the-minute visibility on stock levels. This year is no different.

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Why You Should Throw Out Your CRM

Totango

You don’t need your CRM. How Your Customer Success Platform Can Replace Your CRM. By definition, a CRM system is a tool for managing the data associated with customer relationships, so it may seem like a good idea to turn to your CRM to help you manage all of this data you’ve collected. Yeah, we said it.

CRM 93
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Sales Technology: 3 Trends You Need to Know

Intercom, Inc.

These platform dynamics have led to the emergence of API-first apps that are designed to connect and deeply integrate with your existing messaging, CRM, and prospecting technology to streamline communication and enhance each touchpoint of the sales motion – without having to “rip and replace” entire sales systems. billion by 2022.

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What is customer experience optimization? (+3 actionable tips)

Zendesk

Consumer expectations are increasingly rising, and the world of technology is constantly evolving—making it difficult for business leaders to keep up. Not sure where to start? Customer experience optimization is the process of gaining a deep understanding of your customers and enhancing the customer journey across all touchpoints.