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How to Lead a B2B CX Transformation Program—And Avoid Costly Mistakes

ECXO

Leadership Commitment and Vision Leading a customer experience transformation starts at the top. For example, a company might aim to increase customer retention by a certain percentage, to drive up cross-sell revenue, or to reduce service costs by improving first-contact resolution. Another key aspect of strategy is prioritization.

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From Asking to Knowing: How AI Is Replacing B2B Customer Surveys—Not If, but When

eglobalis

B2B companies face intense pressure to listen to customers across roles and touchpoints, beyond just the champion or primary contact. In fact, poorly executed surveys can alienate customers: Forrester notes that too many questionnaires feel like interrogations, effectively adding a negative touchpoint to the B2B customer experience.

B2B 310
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Turning the Tables: Why a Proactive Sales Process is the Ultimate Customer Experience Hack

ECXO

This approach focuses on anticipation, relationship-building, and ensuring every touchpoint feels thoughtful and intentional. Instead of following up promptly with tailored information, the sales rep waits days before sending a generic email. Use Data to Anticipate Customer Needs Proactive sales start with understanding your customers.

Sales 265
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Customer Feedback Made Easy: The Ultimate CRM Survey Guide

SurveySensum

Your CRM is smart. Thats where CRM surveys come in. In this blog post, were cracking the code on CRM surveys. Everything you need to convert your CRM into a data powerhouse – types, questions, use-cases, best practices, and more. Lets get started. What is a CRM Survey? But is it futuristic? The result?

CRM 52
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10 CustomerGauge Alternatives to Redefine Customer Success

SurveySensum

Lets uncover them together, but lets start with what this platform is. CustomerGauge has been specifically built to cater to B2B and handle complex, multi-touchpoint journeys and various account sizes. What is CustomerGauge? Source: G2 , CustomerGauge Review, Sep 11, 2024 2. Source: GetApp , CustomerGauge Review 3.

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How to Improve Customer Service: Quick Wins and Long-Term Strategies

InteractionMetrics

2: Re-Read One Email for Clarity and Impact Customer communication often starts with emails. 3: Focus on the End of Interactions for How to Improve Customer Service If you’re focusing on how to improve customer service, start with the end. Offer additional help or follow-up options. Are employees implementing the techniques?

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Omnichannel Contact Centers Solutions: What You Need to Know

Hodusoft

An omnichannel contact center solution empowers businesses to meet these expectations by unifying all communication channels into a single platform, ensuring consistent interactions and personalized support at every touchpoint. In this blog, you can explore everything related to omnichannel contact center software starting from what it is?