Touchpoint Personalities: Why classic personas are not (anymore) sufficient for personalized experiences
Futurelab
DECEMBER 27, 2023
Personalization of the customer journey, the touchpoint and the relationship with the customer is something that comes completely naturally. Or is this a completely screwed up algorithm that has nothing to do with personalization, but is just flat commercial overkill? Welcome to Touchpoint Personality: Touchpoint Personality!
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