Intercom, Inc.

FEBRUARY 13, 2020

Here we are in 2020 with much better data collection than we’ve ever had. There needs to be a new way to organize that behavior data (that’s largely click data), and marry it together with the qualitative data that might be sitting in your CRM or other tools.

Unstructured Data 181

Unstructured Data Omnichannel Machine Learning Structured Data 181

Zendesk

FEBRUARY 10, 2022

Evaluate both structured and unstructured data to develop a comprehensive understanding of your customers and their interactions with your brand. Structured data is quantitative information such as names, geolocations, and credit card transactions. Measure customer optimization metrics.

Customer Experience 98

Customer Experience Unstructured Data Customer Journey Map Net Promoter Score 98

CSAT.AI

SEPTEMBER 25, 2017

The second challenge lies in whether it’s structured or unstructured data. Structured data is highly organized and readily searchable within a relational database, like a CRM. Unstructured data doesn’t often live in a database, but in a silo without any organizational structure to it.

Artificial Intelligence 59

Artificial Intelligence Predictive Analytics Unstructured Data Sentiment Analysis 59

Customer Experience Matrix

MARCH 3, 2017

The system can accept feeds from major advertising systems ( GoogleAdwords , Bing , Facebook Ads ), from Web analytics ( Google Analytics , Mixpanel ), and various data stores ( MySQL , Amazon Redshift and S3 , MongoDB , Apache Hive , etc.). CaliberMind has embedded a third-party data load and transformation tool to manage such inputs.

B2B 48

B2B Unstructured Data Machine Learning Structured Data 48

Gainsight

APRIL 8, 2019

First of all, the data is collected in many different systems—such as your CRM, marketing automation, finance, support, product analytics, and other solutions. What’s more, is that all of that data comes in different formats: Type of Data. High-volume streaming data. Batch data. Unstructured data.

Technology 45

Technology Technology Structured Data Unstructured Data 45

PeopleMetrics

APRIL 22, 2025

Lesson #36 Revisited: If People Are Already Using a CRM, Make It Easy for Them to View VoC Data Integrating VoC insights directly into CRM systems enhances accessibility and actionability. While AI can highlight trends, its human-driven rewards that spark motivation and a customer-first mindset.

AI 62

AI VOC Text Analytics NPS 62