Customer Acquisition Customer Expectations Non-Profits 
Experience Investigators
FEBRUARY 18, 2025
A key factor for business success and profitability (where revenue outpaces costs) is the customer experience (CX). There are several ways we can actually improve profitability with an intentional customer experience strategy. Investigate these areas and create a plan to better address your customer expectations.
Retently
NOVEMBER 27, 2024
Focus on building long-term relationships through customer loyalty programs, social media engagement, and influencer collaborations to keep customers coming back. Regularly analyze and adapt your strategies to stay ahead of the competition and meet evolving customer expectations. Ecommerce success isn’t static.
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SurveySensum
DECEMBER 18, 2024
The scores that customers give will be largely influenced by regional practices and cultural beliefs. To repeat the same example of US and Asian customers, US customers are generous when it comes to giving 5-star reviews or high NPS scores. Asian customers expect extremely impressive products/services to give a high NPS score.
ClearAction
SEPTEMBER 22, 2022
Lost ROI on customer acquisition cost. Preventing churn : Customer Service + escalations + remedies + refunds + returns. Customer Success + Loyalty programs. Complexity : Extra Marketing and Sales staff and effort to make up for churn (in addition to monthly net new customers).
Experience Investigators
FEBRUARY 18, 2025
A key factor for business success and profitability (where revenue outpaces costs) is the customer experience (CX). There are several ways we can actually improve profitability with an intentional customer experience strategy. Investigate these areas and create a plan to better address your customer expectations.
Intercom
FEBRUARY 3, 2022
And further along the line, customer support started being treated as a cost center – a necessary, but non-profitable part of a business. Today, more and more businesses are realizing the true bottom-line impact of creating great customer experiences. It’s easier to test new customer acquisition strategies.
ClearAction
MARCH 22, 2024
This was summarized in Stephen Diori’s Forbes article: “Delivering Superior Customer Experience is a Team Sport” 2 (All the quotations below are from Diori’s article. Non-quotation phrases are from Lynn Hunsaker.) “Commercial operations are increasingly out of sync with the customer journey they support.”
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