Remove Customer Acquisition Remove Customer Experience Remove Florida Remove Social Media
article thumbnail

Intersecting Viral Marketing With Emotional Customer Connection: TD Bank’s ‘Home Run’

Beyond Philosophy

TD created a microsite to collect and display ‘Make Today Matter’ stories, and they posted local community program achievements, as varied as trail restoration to puppy adoption, in market locales such as Southern Florida and Philadelphia. In July, TD Bank released a YouTube video ( [link] ) which got 4 million views in just 5 days.

B2C 74
article thumbnail

CX expert Jay Baer on creating experiences that get your customers talking

Intercom

And further along the line, customer support started being treated as a cost center – a necessary, but non-profitable part of a business. Today, more and more businesses are realizing the true bottom-line impact of creating great customer experiences. In fact, he says the customer experience has never mattered more.

article thumbnail

The Preoccupation With Pre-Customers

Beyond Philosophy

It’s extremely important for targeting the best customers that their array of value requirements are well understood and that the resources devoted to getting these customers be well-applied. Companies can achieve a higher, more attractive cost/benefit ratio for customer acquisition and advocacy efforts.