Intersecting Viral Marketing With Emotional Customer Connection: TD Bank’s ‘Home Run’
Beyond Philosophy
MAY 10, 2016
TD created a microsite to collect and display ‘Make Today Matter’ stories, and they posted local community program achievements, as varied as trail restoration to puppy adoption, in market locales such as Southern Florida and Philadelphia. In July, TD Bank released a YouTube video ( [link] ) which got 4 million views in just 5 days.
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