CX Accelerator

AUGUST 19, 2019

Just as not every touchpoint is equal on a customer journey map (some touchpoints - “Moments of Truth” - have a higher impact on customer perception than others), some metrics will measure things that have a higher impact on customer satisfaction than others.

CX 345

CX Customer Journey Map Touchpoint Customer Satisfaction 345

CX Accelerator

AUGUST 19, 2019

Just as not every touchpoint is equal on a customer journey map (some touchpoints - “Moments of Truth” - have a higher impact on customer perception than others), some metrics will measure things that have a higher impact on customer satisfaction than others.

CX 182

CX Customer Journey Map Touchpoint VOC 182

CX Accelerator

AUGUST 19, 2019

Just as not every touchpoint is equal on a customer journey map (some touchpoints - “Moments of Truth” - have a higher impact on customer perception than others), some metrics will measure things that have a higher impact on customer satisfaction than others.

CX 182

CX Customer Journey Map Touchpoint VOC 182

Experience Investigators

SEPTEMBER 16, 2024

Customers have distinct preferences for how they interact with your organization, making it tricky to know the best places to focus your customer experience efforts. When it comes to building those customer journey maps… well, some things are easier said than done. What is a Customer Journey Map?

Customer Journey Map 59

Customer Journey Map CX Artificial Intelligence Start-ups 59

Comm100

DECEMBER 12, 2017

8 out of 10 marketers of global companies actually agree that a much better strategy is retention , but their organizations are still focused on customer acquisition. These companies could be better served by planning out and delivering services that their customers want, and aiming to deliver them in a smoother, more frictionless way.

Customer Journey Map 67

Customer Journey Map Customer Experience Touchpoint Social Media 67

Retently

MAY 9, 2024

Many companies get caught in this cycle because they prioritize new customer acquisition so heavily that they overlook how many customers they’re losing along the way. When these businesses finally turn their attention to customer retention, it often takes a backseat to chasing new leads. Are you proactive or reactive?

Customer Retention 118

Customer Retention B2B Non-Profits Customer Acquisition 118

CX Journey

DECEMBER 30, 2014

Understanding the customer includes listening, creating a customer journey map, and using other tools that will help you understand who they are, what their needs are, what jobs they are trying to do, what their painpoints are, and how you fit together. What is the secret to keeping those customers?

Customer Experience 66

Customer Experience Touchpoint Customer Journey Map Customer Acquisition 66