Intercom

JANUARY 20, 2025

Onboard, educate, and retain customers Fostering strong customer loyalty is important in most industries, but is particularly crucial in fintech, where intense competition and high customer acquisition costs make strong retention vital for long-term success.

Customer Service 91

Customer Service Compliance AI Education 91

Beyond Philosophy

JANUARY 21, 2020

Customer loyalty is what most businesses want. The more your customers buy from you, the more you improve your bottom line, not only in increased sales but also in decreased customer acquisition costs. The truth is that customer loyalty is based on memory. How AI will Change CX for the Future.

AI 120

AI Artificial Intelligence Construction Customer Loyalty 120

Zonka Feedback

OCTOBER 11, 2021

Customer Experience is a determining factor to the sustained growth of any business. A remarkable customer experience encourages brand advocacy, promotes customer loyalty, retains customers, improves customer acquisition rate, and reduces churn.

Customer Experience 98

Customer Experience Customer Acquisition Customer Loyalty 98

Comm100

OCTOBER 8, 2016

Your customer retention is super important to your bottom line—after all, customer loyalty is well-known for being more valuable than customer acquisition. With stakes this high, it’s essential that you build a solid customer retention plan that can lead to long-term customer loyalty.

Customer Retention 65

Customer Retention Customer Loyalty Social Media Education 65

CX Journey

MAY 9, 2018

Image courtesy of Quadient Where does your company put a greater focus, on acquiring new customers or on retaining existing customers? The old debate stands: should companies focus on customer acquisition over retention ? It seems there ought to be a balance, or a shift in balance, no?

Customer Acquisition 60

Customer Acquisition Sales Customer Retention Customer Loyalty 60

Customers That Stick

SEPTEMBER 18, 2014

Building a base of loyal customers can be one of the most effective ways to increase your profitability and optimize your customer acquisition costs, but what does it take to win the favor of Millennials (consumers who are currently between 18 to 34 years old)?

Social Media 133

Social Media Customer Loyalty Retail Customer Acquisition 133

SurveySensum

MARCH 7, 2024

This article aims to delve into the nexus between CSR and customer loyalty , exploring the ways in which socially responsible practices , such as considering CSR impact on customer loyalty, can enhance brand image, drive customer loyalty, and contribute to long-term business success.

Customer Loyalty 52

Customer Loyalty Customer Acquisition Customer Satisfaction Start-ups 52

Retently

JANUARY 25, 2023

Gone are the days when you could drop-ship your way to success, customer experience and customer lifetime value becoming more immediate priorities. Ecommerce marketing needed to evolve, prioritizing retention and customer loyalty more than ever. With over 1.8

Social Media 31

Social Media Customer Acquisition Non-Profits NPS 31

SurveySensum

JUNE 26, 2024

But the question here is that lots of businesses use NPS to boost their customer loyalty , but what is it that Amazon is doing differently that is making such a difference? Let’s find out! Amazon Prime members spend significantly more than non-members, with an average annual spend of $1,500 compared to $625.

NPS 52

NPS Customer Loyalty Net Promoter Score Close the Loop 52

Retently

AUGUST 3, 2023

Despite the empirical evidence, businesses often make the mistake of being too calculated and cautious when it comes to going above and beyond to make their customers happy. In this article, we’re going to explain seven strong reasons why customer experience matters and why it is the key competitive differentiator.

Net Promoter Score 146

Net Promoter Score Customer Experience Social Media NPS 146

Experience Investigators

FEBRUARY 18, 2025

Memorable, meaningful customer experiences turn typical transactions into impactful moments that build customer loyalty and help you continually innovate and reach more people effectively. Great CX creates customer loyalty and offers unparalleled opportunities to hear directly about what they want next from your organization.

Customer Experience 52

Customer Experience Non-Profits CX Education 52

Customer Think

APRIL 16, 2023

With ongoing shifts in the economic climate, customer retention continues to be a main focus—and in many cases, it has become even more important in 2023. According to a report by Twilio, in the face of recession, 67% of businesses are shifting focus from customer acquisition to customer retention.

Customer Retention 111

Customer Retention Customer Acquisition Customer Loyalty Technology 111

Retently

NOVEMBER 27, 2024

Analyzing Market Trends and Customer Behavior 2. Personalizing the Customer Journey 3. Building Customer Loyalty for Retention 6. Focus on building long-term relationships through customer loyalty programs, social media engagement, and influencer collaborations to keep customers coming back.

Sales 148

Sales Social Media Predictive Analytics Start-ups 148

Ameyo Callversations

APRIL 25, 2022

AI Chatbot: Redefining the Customer Acquisition Process. But how is it changing customer acquisition for good? AI-Powered chatbots touch upon multiple parameters that let a business succeed in its customer acquisition pursuits. Chatbots are a gamechanger for the business world on so many levels. Wrapping Up.

AI 98

AI Customer Acquisition Artificial Intelligence Entertainment 98

CX Journey

DECEMBER 16, 2014

If only they would shift the ratio of acquisition : retention focus to be more about to how to keep the customers they already have than on how to acquire new/more customers. Emmet and Mark Murphy 55% of current marketing budget is spent is on new customer acquisition and only 12% on customer retention.

Customer Retention 83

Customer Retention Customer Acquisition Omnichannel Customer Loyalty 83

SurveySensum

DECEMBER 4, 2024

This CX metric has the ability to gauge customer loyalty and predict business growth. Using NPS in finance industry can get to the heart of why customers would or wouldn’t recommend them to others. Check out the following points to get a better idea of why customer loyalty is essential for banks and other financial services.

NPS 52

NPS Net Promoter Score Close the Loop Customer Loyalty 52

Shep Hyken

SEPTEMBER 27, 2021

Four Simple Ways To Reinforce Customer Loyalty by Logan Rush. Forbes) For many businesses, customer acquisition is the focus of their marketing campaigns. Yet, changes in the business landscape have Gartner reporting CMOs will move their focus to customer retention over acquisition this year.

Customer Service 17

Customer Service E-commerce Real Estate Social Media 17

Customer Think

FEBRUARY 2, 2022

Source: Shutterstock Will purpose marketing (a/k/a purpose-led marketing and purpose-driven marketing) drive increased customer loyalty, improve customer acquisition and speed revenue growth? Or is it just another passing fad that will.

Customer Acquisition 59

Customer Acquisition Customer Loyalty 59

PeopleMetrics

APRIL 17, 2015

The Economics of Customer Experience. Do you know your customer acquisition cost (CAC)? Simply put, getting new customers is expensive. With a good CX strategy, more prospects will become leads and more leads will become customers. If you can gain more customers from the same traffic base, you’ll lower CAC.

Customer Experience 108

Customer Experience CX Social Media Customer Acquisition 108

Customer Bliss

FEBRUARY 9, 2017

And to boot: Respondents also reported that improving customer experiences produced increased levels of customer satisfaction (58%), increased customer loyalty (45%), and increased levels of customer acquisition and retention (41%). Once again, these benefits were significant where they were seen.

CX 90

CX Finance Engineering Customer Acquisition 90

1 to 1

MARCH 8, 2021

To better understand this, we need to consider the fundamentals of customer acquisition vs. customer retention. What is customer acquisition? In short, it’s your ability to acquire new customers. What is customer retention? The art of perfect experiences.

Customer Acquisition 26

Customer Acquisition Customer Retention Predictive Analytics Omnichannel 26

Shep Hyken

JULY 26, 2021

times more likely to say they do not provide excellent customer service and twice as likely to say they do not deliver quality outcomes.”. How to Build Customer Loyalty with a Thank You Page by Thomas Griffin. What is Customer Retention? (+ 8 Customer Retention Strategies) by Madeleine Wilson.

Customer Service 92

Customer Service Contact Center Customer Retention AI 92

Intercom, Inc.

DECEMBER 12, 2019

With this new approach, Vidyard is playing the long game: operating with the philosophy that improving their customers’ day-to-day lives with a free and easy video service in the short term will generate goodwill and customer loyalty that will sprout into dollars later. But it isn’t about giving away the farm.

Sales 169

Sales Start-ups Compliance Customer Acquisition 169

Retently

AUGUST 20, 2024

Many startups put all of their attention on customer acquisition while spending less time than they could to create a great product. The end result is a product that attracts customers in the short term but ultimately fails to keep them. says, “product is the ultimate growth hack.” It’s forward-looking.

Net Promoter Score 78

Net Promoter Score NPS Social Media Customer Acquisition 78

Intercom

AUGUST 23, 2022

That’s why companies should look to support – and retain – the customers they have. Shifting focus to customer retention can actually be twice as powerful as customer acquisition. While a 1% increase in acquisition might boost your bottom line by about 3% , a 1% decrease in churn can boost it by 7% !

Customer Retention 105

Customer Retention Customer Acquisition Touchpoint Education 105

Beyond Philosophy

SEPTEMBER 6, 2016

It’s extremely important for targeting the best customers that their array of value requirements are well understood and that the resources devoted to getting these customers be well-applied. Companies can achieve a higher, more attractive cost/benefit ratio for customer acquisition and advocacy efforts.

Non-Profits 74

Non-Profits Customer Acquisition Social Media Sales 74

Zendesk

SEPTEMBER 3, 2021

Studies have identified customer service as a key competitive differentiator, even over price, and a key component of customer loyalty. The impacts of customer service go far beyond customer satisfaction. Done well, customer service can boost market share, customer spend, and even customer acquisition.

Customer Service 94

Customer Service Customer Acquisition Start-ups Customer Satisfaction 94

Retently

MAY 31, 2024

Here’s why: Enhanced Customer Retention : CSMs play a crucial role in reducing churn rates by building strong relationships and ensuring customers continuously receive value from your products or services. As soon as your firm has all the technical staff they need, your very first non-technical hire should be in Customer Success.

Net Promoter Score 142

Net Promoter Score Engineering Customer Retention Customer Feedback 142

Customer Think

OCTOBER 18, 2021

Image by Stories Cohort analysis is a metric that can be used to measure customer retention and analyze the success of customer acquisition strategies. This article will provide an overview of this metric, and show you how to apply it in your own business. What are the 2 types of cohort analysis? Type 1 Cohort […].

Customer Retention 80

Customer Retention Customer Acquisition Customer Loyalty 80

ECXO

SEPTEMBER 30, 2024

This misalignment can cause friction, as sales may push for immediate solutions that internal teams are not ready to deliver, leading to rushed or incomplete customer offerings. Their success is typically measured in terms of deals closed, customer acquisition rates, and sales growth.

Sales 156

Sales Customer Experience Innovation Customer Feedback 156

VOZIQ

DECEMBER 22, 2020

The Human Touch at the Center of Customer-Experience Excellence. 5 Predictions: How Customer Experience Will Change in 2021. Conversational Al: The Future of Customer Experience. Customer Acquisition Vs. Customer Retention: What Should You Focus on? Five Churn Reduction and Customer Retention Strategies.

Customer Retention 64

Customer Retention Customer Acquisition Engineering Customer Loyalty 64

Experience Investigators

JUNE 22, 2021

In one research study published by the International Journal of Applied Business and Economic Research , Gurpreet Singh, Inderpal Singh and Sandeep Vij identified four antecedents to customer loyalty. And yet business leaders are often asked to focus on the customers-yet-to-be. They were defined as: Satisfaction. Commitment.

Close the Loop 108

Close the Loop Customer Journey Map Education Invoicing 108

Aquire

JULY 20, 2021

But if you’re running a business, it’s also a good time to determine what customer service goals your team should focus on in the next 12 months. Improve your customer service. Good customer service boosts retention, reduces customer acquisition costs, and provides a powerful ally to your marketing strategy. .

Customer Service 98

Customer Service Social Media Omnichannel Net Promoter Score 98

Hodusoft

SEPTEMBER 21, 2022

Customer experience. Customer acquisition or retention. Customer satisfaction. It not only automates workflow but also enhances customer satisfaction. It’s a powerful tool for improving conversion rate, as well as, building customer loyalty. Order tracking, etc. Telecalling. Promotion or offer update.

CRM 96

CRM Actionable Insights Business Growth Sales 96

ClearAction

APRIL 13, 2023

The gap between what’s promised and what’s received, as seen by customers, is your brand integrity gap. CMOs set expectations for customer acquisition and CCOs assure expectations are delivered for customer retention. Minding the gap is the ultimate purpose of a CCO.

Customer Acquisition 62

Customer Acquisition Customer Retention CX Customer Loyalty 62

Taylor Reach Group

MARCH 10, 2020

You can also obtain a CCXP (Certified Customer Experience Professional) certification, which recognizes professional credentials and expertise in this area. Companies are looking at customer insight, customer journey mapping, CSAT, customer acquisition, data analytics, culture and brand.

Customer Experience 123

Customer Experience Customer Journey Map Customer Retention NPS 123

TeamSupport

MAY 3, 2023

Here are a few ways ticket deflection benefits the customer: Builds customer satisfaction and loyalty. The ticket deflection process ensures that the customer gets an immediate answer to their question, encouraging higher satisfaction and customer loyalty. Reduces cost of customer support.

Customer Satisfaction 98

Customer Satisfaction Customer Acquisition Education Start-ups 98