How Vidyard uncovered a multimillion-dollar growth lever by moving downmarket
Intercom, Inc.
DECEMBER 12, 2019
With this new approach, Vidyard is playing the long game: operating with the philosophy that improving their customers’ day-to-day lives with a free and easy video service in the short term will generate goodwill and customer loyalty that will sprout into dollars later. But it isn’t about giving away the farm.
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