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So, referral programs have a lower customeracquisition cost (CAC) than most other digital marketing tactics. Another must-have tool is a customerrelationshipmanagement (CRM) system. Nurture customerrelationships. Personalize customer communications. Keep track of customer preferences.
Customerrelationshipmanagement (CRM) solutions serve as a hub of this transformation and help organizations turn transformation investments into revenue. Deploying functionality that ensures existing customers are retained and continue to grow may be the greatest opportunity to generate additional revenue.
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