Customer Acquisition Customer Relationship Management Invoicing 
SugarCRM
MAY 11, 2023
Customer relationship management (CRM) solutions serve as a hub of this transformation and help organizations turn transformation investments into revenue. Deploying functionality that ensures existing customers are retained and continue to grow may be the greatest opportunity to generate additional revenue.
Zendesk
AUGUST 1, 2022
So, referral programs have a lower customer acquisition cost (CAC) than most other digital marketing tactics. Another must-have tool is a customer relationship management (CRM) system. Nurture customer relationships. Personalize customer communications. Keep track of customer preferences.
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