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and, while some carriers are taking precautions to protect their customers from text message advertising, so far neither the directmarketing industry nor the federal government has been able to control this form of spam. Ultimately, it’s what makes any customerrelationship management effort worthy of going viral.
Overall, you need to get a real understanding of where your company stands versus competition in the eyes of customers. As head of the firm’s Customer Strategy and Marketing practice, Mr. Markey is an expert in customer and employee loyalty, new product development and customer service strategies.
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