Customer Acquisition Customer Relationship Engineering 
Lumoa
AUGUST 25, 2020
You can’t grow your business without expanding your customer base. However, should your marketing budget be more focused on customer acquisition or retention is a tough question and one that will eventually define your growth. According to experts, about 50% of your customers churn naturally every five years.
Beyond Philosophy
JANUARY 4, 2022
How do you build a long-term relationship with customers? Tina works for an engineering company in Australia and recently joined the New Zealand office. Tina’s key focus is on Customer Experience and development, and she wants her team to change their transactional approach to customer strategy.
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Intercom, Inc.
AUGUST 27, 2020
Customer acquisition costs are rising , churn is every company’s poison pill, and the competition is relentless. Success in the subscription economy isn’t about having the best product; it’s about having the strongest customer relationships. Listen to the full episode above or get Carl’s key takeaways below.
Intercom, Inc.
JULY 21, 2022
What started as a series of interviews by co-founder Des Traynor soon bloomed into hundreds of episodes where we explore how businesses are driving growth through customer relationships and how to build successful products at scale. For Slack, that was clearly the engineering and dev communities, who love new tools.
Totango
FEBRUARY 28, 2024
In today’s dynamic landscape, the customer holds unprecedented power. While new customer acquisition remains important, our era of responsible growth underscores the vital importance of guiding customers toward positive business outcomes as the most sustainable pathway to success. We’re only just beginning.
Intercom, Inc.
NOVEMBER 14, 2019
Kayti argues, “Even in self-service models, there’s a relationship that they’re feeling with your product.” Your connection to your users is the gasoline that fuels the engine of your business. This kind of competing priorities and incentives led to the formation of the Customer Success team at Yelp.
Retently
MAY 31, 2024
Operating from this position means you’ll likely end up prioritizing the hire of additional technical staff (engineers, programmers, etc.) The Connective Tissue of a Company The first non-technical hire you make needs to be in Customer Success. Is your business ready to take its customer relationship management to the next level?
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