Customer Acquisition Customer Relationship Engineering 
Zendesk
SEPTEMBER 23, 2021
Customer acquisition cost (CAC) was on the rise for many companies prior to COVID-19. But since the onset of COVID-19, brands have actually been acquiring new customers more cost-effectively. McKinsey & Company reports that the shift to digital sales led to 30 percent higher acquisition efficiency for businesses.
Lumoa
AUGUST 25, 2020
You can’t grow your business without expanding your customer base. However, should your marketing budget be more focused on customer acquisition or retention is a tough question and one that will eventually define your growth. According to experts, about 50% of your customers churn naturally every five years.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
BeyondPhilosophy
JANUARY 4, 2022
How do you build a long-term relationship with customers? Tina works for an engineering company in Australia and recently joined the New Zealand office. Tina’s key focus is on Customer Experience and development, and she wants her team to change their transactional approach to customer strategy.
Intercom, Inc.
AUGUST 27, 2020
Customer acquisition costs are rising , churn is every company’s poison pill, and the competition is relentless. Success in the subscription economy isn’t about having the best product; it’s about having the strongest customer relationships. Listen to the full episode above or get Carl’s key takeaways below.
Intercom, Inc.
JULY 21, 2022
What started as a series of interviews by co-founder Des Traynor soon bloomed into hundreds of episodes where we explore how businesses are driving growth through customer relationships and how to build successful products at scale. For Slack, that was clearly the engineering and dev communities, who love new tools.
SurveySensum
SEPTEMBER 11, 2023
This is why SaaS businesses must focus heavily on retaining customers and ensuring that they keep using their products and services. So, the main SaaS KPIs that companies focus on are customer retention , customer acquisition cost, customer lifetime value, and monthly revenue. But why measure it?
Intercom, Inc.
NOVEMBER 14, 2019
Kayti argues, “Even in self-service models, there’s a relationship that they’re feeling with your product.” Your connection to your users is the gasoline that fuels the engine of your business. This kind of competing priorities and incentives led to the formation of the Customer Success team at Yelp.
Expert insights. Personalized for you.
97 
Let's personalize your content