Remove Customer Acquisition Remove Customer Relationship Remove Gaming
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How Yelp drove down churn by building up customer success

Intercom, Inc.

Why you need a customer success team. As a discipline, customer success is relatively new to the game. At the highest level, when customers decide to purchase your product, they’re buying a relationship. This kind of competing priorities and incentives led to the formation of the Customer Success team at Yelp.

Sales 108
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When ‘Push’ Marketing Goes Too Far

Beyond Philosophy

We call this indiscriminate solicitation of prospective customers one variation of the “Casanova Complex” customer acquisition model, reflective of the 18th century Italian adventurer, perhaps best known for his many female “conquests.” Another sweepstakes program secured 126,000 registrants.

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Three million downloads and counting: Inside Intercom reaches a podcasting milestone

Intercom, Inc.

What started as a series of interviews by co-founder Des Traynor soon bloomed into hundreds of episodes where we explore how businesses are driving growth through customer relationships and how to build successful products at scale. Chasing free customer acquisition. But eventually, you should just plan on losing it.

Start-ups 215
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How Vidyard uncovered a multimillion-dollar growth lever by moving downmarket

Intercom, Inc.

With this new approach, Vidyard is playing the long game: operating with the philosophy that improving their customers’ day-to-day lives with a free and easy video service in the short term will generate goodwill and customer loyalty that will sprout into dollars later. But it isn’t about giving away the farm.

Sales 169
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Harmonizing Success: How Sales Teams Can Collaborate with Internal Teams to Enhance Customer Experience

ECXO

This misalignment can cause friction, as sales may push for immediate solutions that internal teams are not ready to deliver, leading to rushed or incomplete customer offerings. Their success is typically measured in terms of deals closed, customer acquisition rates, and sales growth.

Sales 156
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Customer retention is the new conversion

Intercom, Inc.

At Collision , I spoke about the new techniques that product owners and marketers will need to navigate the world of customer relationships. And you compare your lifetime value with how much money it costs you to win a customer. After all, we don’t buy software these days; we subscribe to it. LTV > CAC.

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9 Strategies to Improve Customer Retention Rate in 2023

SurveySensum

Company A, decided to run a substantial marketing campaign, investing hundreds of dollars in hopes of acquiring new customers. Unfortunately, the campaign only yielded two customers, generating a total of $50 in business. In contrast, Company B chose to focus on retaining its existing customer base by introducing loyalty programs.