Beyond Philosophy

SEPTEMBER 6, 2016

It’s extremely important for targeting the best customers that their array of value requirements are well understood and that the resources devoted to getting these customers be well-applied. Companies can achieve a higher, more attractive cost/benefit ratio for customer acquisition and advocacy efforts.

Non-Profits 74

Non-Profits Customer Acquisition Social Media Sales 74

Totango

OCTOBER 2, 2020

By considering each stage of the journey as a unique customer experience that comes with its own goals for achieving success, you can generate customer momentum and reduce the time to value — and the sooner customers experience ROI, the sooner they begin to rely on your product.

Customer Retention 118

Customer Retention Non-Profits Customer Acquisition Customer Relationship 118

Retently

NOVEMBER 27, 2024

Take, for example, a skincare brand using a quick survey to identify a customer’s skin type. Similarly, integrating a Customer Relationship Management (CRM) system allows brands to centralize customer interactions and enhance personalization. That’s a huge payoff for a relatively small investment. The best part?

Sales 149

Sales Social Media Predictive Analytics Start-ups 149

Zendesk

MAY 19, 2022

Compared to B2B sales, B2C sales are usually more spontaneous and generate a lower profit per sale. A lead is any potential customer who expresses interest in your company’s products or services. Leads can be inbound (the customer reaches out to you) or outbound (you reach out to them). Customer acquisition cost (CAC).

Sales 98

Sales Non-Profits B2C CRM 98

ClearAction

DECEMBER 5, 2023

Right the First Time leads to Freed-up Resources, which reduces Customer Acquisition Costs, Customer Service Value costs, and Customer Retention costs (Customer Health Score), which lead to Margin Expansion. Ultimately, your salary, budget, and profit-sharing are provided by customers.

CX 62

CX Non-Profits Data Mining Start-ups 62

SurveySensum

SEPTEMBER 21, 2023

Company A, decided to run a substantial marketing campaign, investing hundreds of dollars in hopes of acquiring new customers. Unfortunately, the campaign only yielded two customers, generating a total of $50 in business. In contrast, Company B chose to focus on retaining its existing customer base by introducing loyalty programs.

Customer Retention 52

Customer Retention Non-Profits Social Media Gaming 52

Retently

MAY 9, 2024

Many companies get caught in this cycle because they prioritize new customer acquisition so heavily that they overlook how many customers they’re losing along the way. When these businesses finally turn their attention to customer retention, it often takes a backseat to chasing new leads. That’s quite a change.

Customer Retention 120

Customer Retention B2B Non-Profits Customer Acquisition 120