Zendesk

MAY 19, 2022

If you’ve ever taken sales training of any kind, you know that mastering sales vocabulary is shockingly difficult. Many sales terms sound interchangeable when, in fact, they mean drastically different things. That’s why we compiled a list of the 100 most useful sales terms every salesperson needs to know. Sales job terms.

Sales 98

Sales Non-Profits B2C CRM 98

Intercom, Inc.

NOVEMBER 14, 2019

Keeping a deep connection to your customers is relatively easy when your user base is small and your team can interact with folks directly. But as growth balloons, competing priorities inevitably come up for your sales team. Most sales reps will naturally prioritize the customer who wants to grow their business.

Sales 108

Sales Gaming Education Customer Relationship 108

Totango

SEPTEMBER 24, 2019

For them, customer attraction and retention blur together into one ongoing journey. . It’s important to keep that perspective in mind as you help customers progress through different teams—from sales to customer success and back again—and through different phases, such as onboarding, adoption, and renewal.

Customer Acquisition 59

Customer Acquisition Customer Retention Sales Customer Loyalty 59

Intercom

JANUARY 20, 2025

Onboard, educate, and retain customers Fostering strong customer loyalty is important in most industries, but is particularly crucial in fintech, where intense competition and high customer acquisition costs make strong retention vital for long-term success. Find out more and get in touch with our Sales team here.

Customer Service 91

Customer Service Compliance AI Education 91

Beyond Philosophy

JANUARY 4, 2022

She also explained the company has engineers and technicians serving in dual roles because “customers do not want a sales relationship.” Some types of industries buy into the customer relationship concept more than others. The water company had promoted an engineering guy to running customer experience.

Customer Relationship 88

Customer Relationship Engineering Net Promoter Score Hospitality 88

Callminer

NOVEMBER 25, 2019

An inbound call center operation handles customer queries, complaints, support requests and more. These types of call centers help to maintain customer relationships and cultivate brand loyalty among consumers. An outbound call center places calls instead of receiving them, typically with a focus on nurturing and closing sales.

Sales 182

Sales Contact Center Customer Service Start-ups 182

Intercom, Inc.

DECEMBER 12, 2019

Many of Vidyard’s free users saw a need for greater functionality and decided to become paying customers. Over time, they added content and brought on partners but kept the 200-employee minimum in place – until a proactive sales development rep approached them with an idea. But it isn’t about giving away the farm.

Sales 169

Sales Start-ups Compliance Customer Acquisition 169

Totango

JULY 19, 2022

How Your Customer Success Platform Can Replace Your CRM. Recurring-revenue businesses succeed by nurturing customer relationships over the entire lifecycle. However, a traditional CRM focuses just on the transaction stage of the customer relationship rather than cultivating growth across the entire customer journey.

CRM 96

CRM Customer Relationship Start-ups Customer Acquisition 96

Win the Customer

MARCH 20, 2017

The cloud service company reports customer experience is the key differentiator in driving retention and acquisition, as companies that thrill customers at every touchpoint of the buyer journey are the ones most likely to keep customers around. If you are there for your customers, they’ll want to be there for you.

Retail 111

Retail Customer Experience Social Media Customer Acquisition 111

PeopleMetrics

DECEMBER 12, 2017

“Customer Experience Management (CEM) and Customer Relationship Management (CRM) are the same, right?”. While it may be true that at their core, both systems revolve around the key interactions a customer has with your brand, CRMs and CEMs serve distinctly different purposes and operate from two contrasting angles.

CEM 84

CEM CRM Customer Relationship Management VOC 84

Retently

AUGUST 3, 2023

That’s because the price margins between competitive brands have narrowed , services have become standardized and migration costs have been minimized, leaving out just one key differentiator – customer experience (CX). For instance, a call to an Amazon executive to get your problem solved is customer service.

Net Promoter Score 145

Net Promoter Score Customer Experience Social Media NPS 145

Intercom, Inc.

JULY 21, 2022

What started as a series of interviews by co-founder Des Traynor soon bloomed into hundreds of episodes where we explore how businesses are driving growth through customer relationships and how to build successful products at scale. Chasing free customer acquisition.

Start-ups 215

Start-ups E-commerce Engineering Customer Acquisition 215

Intercom, Inc.

MARCH 26, 2019

This poses a potential problem – how do we ensure I don’t focus exclusively on acquisition and pay little attention to these new customers’ long-term success? How do we ensure that all the roles in the Sales team are aligned with the wider company focus on retention and providing lifetime value? Building better relationships.

Invoicing 128

Invoicing Sales Customer Retention Start-ups 128

Totango

JULY 11, 2024

But, what we’ve found over the last year – in a real painful way – is that it’s no longer working.” – Chris Dishman , Senior Vice President of Customer Success, Totango + Catalyst For years, SaaS leaders thought new customer acquisition was the fastest way to grow.

B2B 80

B2B Sales Customer Acquisition Customer Retention 80

Totango

AUGUST 8, 2019

This means the majority of customer revenue is now spread over months and years of recurring renewals rather than being captured in a single sales event. To cultivate customer lifetime value in this environment, you have to view customer relationships as the mutual pursuit of growth over time.

Customer Relationship 91

Customer Relationship Customer Acquisition B2B Sales 91

Totango

JULY 23, 2019

The old sales idea of courting and closing a customer in a single effort and considering their value “bagged” from a one-off transaction is as antiquated as dial-up modems. After all, the digitization of business has empowered customers to seek long-term gains from short-term investments. Times are changing.

Education 92

Education Customer Acquisition Customer Relationship B2B 92

Retently

MAY 31, 2024

Acting as a Liaison Between Customers and the Company CSMs act as the voice of the customer within the company. They communicate customer feedback, concerns, and suggestions to relevant departments, such as product development, marketing, and sales.

Net Promoter Score 141

Net Promoter Score Engineering Customer Retention Customer Feedback 141

Beyond Philosophy

SEPTEMBER 6, 2016

It’s extremely important for targeting the best customers that their array of value requirements are well understood and that the resources devoted to getting these customers be well-applied. Companies can achieve a higher, more attractive cost/benefit ratio for customer acquisition and advocacy efforts.

Non-Profits 74

Non-Profits Customer Acquisition Social Media Sales 74

1 to 1

MARCH 8, 2021

To better understand this, we need to consider the fundamentals of customer acquisition vs. customer retention. What is customer acquisition? In short, it’s your ability to acquire new customers. What is customer retention? The art of perfect experiences.

Customer Acquisition 26

Customer Acquisition Customer Retention Predictive Analytics Omnichannel 26

Retently

JUNE 28, 2022

Over time, the reviews and ratings of your enthusiastic customers can add up, rewarding you with stronger rankings, more traffic, more downloads, more sales, and as a result – more revenue. Meaningful loyalty programs not only drive customer retention by showing care towards existing customers.

NPS 148

NPS Net Promoter Score Social Media Close the Loop 148

Totango

SEPTEMBER 29, 2020

Customer lifetime value (CLV) is a glimpse into your enterprise’s future. It is the sum of the profit you make from your customers over time, rather than any single sales event, and it is the most accurate method of anticipating revenue in a customer-centric, Software-as-a-Service (SaaS) environment.

Customer Acquisition 110

Customer Acquisition NPS Customer Relationship Customer Experience 110

Retently

MAY 9, 2024

Many companies get caught in this cycle because they prioritize new customer acquisition so heavily that they overlook how many customers they’re losing along the way. When these businesses finally turn their attention to customer retention, it often takes a backseat to chasing new leads.

Customer Retention 118

Customer Retention B2B Non-Profits Customer Acquisition 118

VOZIQ

AUGUST 13, 2023

Based on surveys and interviews with more than 100,000 respondents, it becomes clear that fans have the highest customer value and therefore contribute significantly to the economic success of a company. This book delves into the importance of customer satisfaction and loyalty in building a successful business.

Customer Acquisition 52

Customer Acquisition Customer Retention Finance Actionable Insights 52

Intercom, Inc.

JULY 1, 2019

At Collision , I spoke about the new techniques that product owners and marketers will need to navigate the world of customer relationships. It turns a previously complex sales process into a simple sales processes with self-serve sign-up. After all, we don’t buy software these days; we subscribe to it.

Customer Retention 223

Customer Retention Start-ups Manufacturing Customer Acquisition 223

Gainsight

JUNE 30, 2022

They must build a sustainable growth model anchored in customer lifetime value and profitability. Capital-efficient customer acquisition and retention have never been more critical — and with the right approach to PLG, it’s possible to find a path to the intelligent, sustainable, and capital-efficient growth that today’s SaaS brands need.

Customer Acquisition 52

Customer Acquisition Sales Start-ups Customer Relationship 52

Ameyo Callversations

SEPTEMBER 8, 2021

At present, Call centers are the core part of customer service for organizations. Call centers come in the picture in two ways; first, whenever a customer calls for support on the mobile phone. Second, when businesses call prospects to make sales or conduct a survey. Most of the outbound call centers are sales-focused.

Social Media 93

Social Media Contact Center Sales Entertainment 93

Beyond Philosophy

JANUARY 13, 2022

Customer relationships have to be win-win. There is a process, and today we will look at when and how you should sack a customer. . Robert, who works in software development, has a pickle from time to time with annoying customers. Financial Perspective: does the customer cost more to serve than they bring in in revenue?

Contact Center 78

Contact Center Customer Relationship Start-ups Sales 78

Gainsight

AUGUST 26, 2024

In a world where every winning team has a dynamic duo—think Deadpool and Wolverine—why would you manage customer relationships with just one tool? This tag team will elevate your customer strategy from the minor leagues to the big leagues, ensuring every interaction is smooth, strategic, and set for success. What Does a CRM Do?

CRM 52

CRM Customer Relationship Management AI Customer Relationship 52

Zendesk

JUNE 30, 2022

In fact, the Zendesk Customer Experience Trends Report 2022 found that when companies focus on the needs of their customers, they can attract new business, boost retention, and increase sales. If you’re a startup, you’re probably wondering when—and how—to formalize your customer success team.

Net Promoter Score 97

Net Promoter Score Customer Journey Map Start-ups Customer Acquisition 97

SurveySensum

AUGUST 26, 2020

Customer Acquisition Cost. Customer Acquisition Cost is the amount you are spending to acquire a new customer. For example, if you are spending 20$ to acquire a new customer and the ROI you are getting is 1$, then you’re losing! Zappos is obsessed with its customers. Isn’t it?

CX 98

CX E-commerce Net Promoter Score Customer Acquisition 98

Experience Investigators

JUNE 22, 2021

Business leaders, in fact, have not been trained, educated or even asked to consider customer experience. Traditional business education and even standard business plans don’t include much focus on the customer’s journey beyond the basics of getting the sale and delivering a product or service. And what about “the rest of them?”

Close the Loop 108

Close the Loop Customer Journey Map Education Invoicing 108

Totango

NOVEMBER 7, 2019

In a customer-centered economy, where a lot of revenue growth occurs within the established customer base, churn is a big problem. Customers grow more valuable over time, so you must keep them happy and interested in renewing. When this happens, you’ll need to salvage the relationship, fast.

Net Promoter Score 85

Net Promoter Score NPS Customer Acquisition Start-ups 85

Gainsight

JANUARY 31, 2022

To fill the gap, they wanted input from every representative within the business that was either impacted by or impacted customer experience. Most tend to think about this in reference to the contact between customers and Sales. But they didn’t realize how customer experience had a very long reach.

Technology 95

Technology Sales Technology Finance 95

CSM Practice

JULY 6, 2020

In this one, we are going to focus on how SaaS companies can leverage their customer base to drive more revenue through expansion during Coronavirus. The New SaaS Sales Environment during COVID-19. To learn how to sell more to existing customers, we need to understand the changes that have taken place in the SaaS scene.

Customer Acquisition 71

Customer Acquisition Sales Start-ups Innovation 71

CSM Practice

JULY 6, 2020

In this one, we are going to focus on how SaaS companies can leverage their customer base to drive more revenue through expansion during Coronavirus. The New SaaS Sales Environment during COVID-19. To learn how to sell more to existing customers, we need to understand the changes that have taken place in the SaaS scene.

Customer Acquisition 71

Customer Acquisition Sales Start-ups Innovation 71

Retently

FEBRUARY 21, 2024

survey data helps identify effective marketing channels, adapt campaigns for better ROI, and build stronger customer relationships through informed strategy adjustments. This open-ended response allows customers to provide information about discovery channels you may not have considered or are unaware of.

Social Media 78

Social Media Engineering Customer Acquisition Retail 78

Return Customer

MAY 16, 2018

In fact, in nearly a quarter of the cases, these loyalty programs were found to elicit a negative or non-existent reaction, thus hurting customer relationships. Reward points and loyalty certificates are no longer adequate to sustain business relationships. Signing up a new customer is not the end of a sales journey.

Manufacturing 71

Manufacturing B2B Customer Acquisition Customer Loyalty 71