Remove Customer Acquisition Remove Customer Relationship Remove Start-ups
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Customer acquisition cost (CAC): How to calculate and improve it

Zendesk

Customer acquisition cost (CAC) was on the rise for many companies prior to COVID-19. But since the onset of COVID-19, brands have actually been acquiring new customers more cost-effectively. McKinsey & Company reports that the shift to digital sales led to 30 percent higher acquisition efficiency for businesses.

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3 Ways To Balance Customer Acquisition and Retention Strategies

Lumoa

You can’t grow your business without expanding your customer base. However, should your marketing budget be more focused on customer acquisition or retention is a tough question and one that will eventually define your growth. Not surprisingly, a 5% increase in customer retention can boost your overall revenue by up to 95%.

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Transform fintech customer service with Fin

Intercom

Fin AI Agent can deliver value straight away by resolving the bulk of these issues, and freeing up more bandwidth for the human support team to focus on more complex topics. Fin delivers precise, personalized answers for account and portfolio queries powered by up-to-date knowledge and real-time data.

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Three million downloads and counting: Inside Intercom reaches a podcasting milestone

Intercom, Inc.

What started as a series of interviews by co-founder Des Traynor soon bloomed into hundreds of episodes where we explore how businesses are driving growth through customer relationships and how to build successful products at scale. You can follow on iTunes , Spotify , YouTube or grab the RSS feed in your player of choice.

Start-ups 215
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Valuable Lessons to Takeaway From This Common Poor Practice

Beyond Philosophy

Customers who leave their old cable company to save a few dollars for the first six months may be likely to leave you as soon as they possibly can when they get a better deal somewhere else. Transactional relationships are not inherently wrong; you don’t have to have a close relationship with every business with which you interact.

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Customer Retention vs New Customer Acquisition: How Do You Optimize Both?

Totango

Knowing these different stages can be powerful for monitoring, servicing, and motivating customers, but it all needs to come from a unified, consistent brand. There’s no need to indulge a divisive customer retention vs. new customer acquisition dynamic. Customer Retention vs New Customer Acquisition: The Common Goal.

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How Yelp drove down churn by building up customer success

Intercom, Inc.

As a brand new company, you might engage in plenty of initiatives that are inherently un-scalable – because there’s no better way to nurture customer love than through a personal relationship. It’s time to start thinking about retention at scale and bring onboard a customer success team.

Sales 108