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A leading indicator shows what customers will soon experience. Chief Marketing Officers measure the purple metrics shown below about what happened in the market : customeracquisition cost, margin expansion, sales velocity, customerretention, recurring revenue, expanded purchases, and referral revenue.
When you datamine CX insights and inspire managers to use it for every growth effort , you’ll see much higher performance in these growth metrics: CX-Inspired Growth leads to Right the First Time. Right the First Time leads to Freed-up Resources, Freed-up Customers, and Lower CustomerRetention Costs (Customer Health Score).
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