Remove Customer Acquisition Remove Customer Retention Remove Education
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Show and Sell: 3 Ways Customer Service can be Used as an Effective Marketing Tool

Fonolo

It’s no surprise: on the surface, the two departments and their goals seem distinct from one another: Marketing is all about customer acquisition (or, attracting new customers), while customer service is all about customer retention. So, how exactly does custom service feed into marketing?

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15 Customer Retention Strategies for Long-Term Customer Loyalty

Comm100

Your customer retention is super important to your bottom line—after all, customer loyalty is well-known for being more valuable than customer acquisition. With stakes this high, it’s essential that you build a solid customer retention plan that can lead to long-term customer loyalty.

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How Yelp drove down churn by building up customer success

Intercom, Inc.

But it’d be a mistake to focus all your attention on acquiring customers. In the age of SaaS when customers aren’t guaranteed to stick around month-to-month, you need to ensure strong customer retention to drive long-term growth. But what’s embedded in all of that is building a relationship with your customer.”.

Sales 108
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10 Powerful Customer Retention Strategies to Reduce Churn

Aquire

Does your business focus more on customer acquisition or customer retention? The most common answer is acquisition but the focus should be on retention. With the right customer retention strategies, you can ensure steady revenue and avoid losing market share to competitors.

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Drive retention from customer support with 4 easy steps

Intercom

Customer retention has never been more critical to business success than it is today. That’s why companies should look to support – and retain – the customers they have. Shifting focus to customer retention can actually be twice as powerful as customer acquisition.

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Andrew Chen on finding the “fresh powder” in growth

Intercom, Inc.

I hosted Andrew on our podcast to chat about the changing landscape of customer acquisition, how his “Law of Shitty Clickthroughs” manifests itself in today’s growth channels, and what the rest of us can learn from the likes of Dropbox and Uber. You just finished the Retention Series, and you’ve also got the Growth Series.

Start-ups 224
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5 Things Great CEOs Understand About Customer Experience

Experience Investigators

Customer experience management means caring about the employees who are designing, delivering and driving customer journeys. It means investing in their education, their feedback cycles, and their wellness. It also means tapping into their ideas around innovation for the customer experience. . It’s literally a win/win.