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Customer retention is the new conversion

Intercom, Inc.

Most importantly, subscription businesses enable you to think about marketing as a function of delivering customer success, and not just about the transactional “get that customer over the line.” Customer retention is more important than conversion. How do we retain customers? LTV > CAC.

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Effective Strategies for Enhancing Customer Retention in Call Centers

Hodusoft

Effective Strategies for Enhancing Customer Retention in Call Centers “When the customer comes first, the customer will last.” In a time of growing competition and dwindling customer loyalty, businesses need to focus on customer retention more than ever before. How to Analyze Current Retention Rates?

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Handpicked Resources for Customer Retention Leaders – May Edition

VOZIQ

Every month, we bring you the best resources from the internet to help you navigate customer retention and customer experience issues. How to Win the Retention Game: A Case Study with Lingopie. Customer acquisition and customer retention are two essential metrics for any organization.

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Handpicked Resources for Customer Retention Leaders – May Edition

VOZIQ

Every month, we bring you the best resources from the internet to help you navigate customer retention and customer experience issues. . How to Win the Retention Game: A Case Study with Lingopie . Customer acquisition and customer retention are two essential metrics for any organization.

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9 Strategies to Improve Customer Retention Rate in 2023

SurveySensum

This shows the high cost of customer acquisition and how, at times, businesses fail to recoup their initial investment. In contrast, Company B chose to focus on retaining its existing customer base by introducing loyalty programs. Well, acquiring new customers can costs you five times more than keeping the ones you have.

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10 Powerful Customer Retention Strategies to Reduce Churn

Aquire

Does your business focus more on customer acquisition or customer retention? The most common answer is acquisition but the focus should be on retention. With the right customer retention strategies, you can ensure steady revenue and avoid losing market share to competitors.

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Show and Sell: 3 Ways Customer Service can be Used as an Effective Marketing Tool

Fonolo

It’s no surprise: on the surface, the two departments and their goals seem distinct from one another: Marketing is all about customer acquisition (or, attracting new customers), while customer service is all about customer retention. So, how exactly does custom service feed into marketing?