Intercom, Inc.

APRIL 14, 2020

We continue our series of posts looking back through the Inside Intercom archive with a selection of some of our most popular posts on customer retention. Churn is inevitably going to be more of an issue, but that’s all the more reason to make every effort to ensure your customers can still find value in your product or service.

Customer Retention 245

Customer Retention Customer Acquisition Outlook Start-ups 245

Totango

FEBRUARY 9, 2024

GRR provides a long-term outlook on how much revenue you can expect to make without assuming your customers increase their spending. At the same time, it tells you how much revenue you’re losing because of customer churn or downgrades.

Outlook 115

Outlook Customer Acquisition Start-ups Customer Retention 115

ClearAction

OCTOBER 16, 2019

Michael Brenner, CEO of Marketing Insider, says: “The biggest mistake companies make when analyzing retention rates is not seeing that a high churn rate is the result of poor customer acquisition efforts.” Creating & keeping a customer (i.e. customer-centric management) is guided by customer lifetime value.

Customer Experience 59

Customer Experience Net Promoter Score Predictive Analytics Customer Acquisition 59

SurveySensum

SEPTEMBER 11, 2023

How well is your SaaS product performing, especially in terms of SaaS customer retention ? This is why SaaS businesses must focus heavily on retaining customers and ensuring that they keep using their products and services. A low CAC relative to customer lifetime value indicates efficient customer acquisition.

Net Promoter Score 52

Net Promoter Score Customer Acquisition NPS Customer Satisfaction 52

Intercom

FEBRUARY 15, 2023

“Customer satisfaction (CSAT) is a measurement that reveals how happy your customers are with your business: from your product or service to the experience you provide throughout the customer journey” Because customer happiness should be at the center of every business, customer satisfaction is an important metric to monitor.

Customer Satisfaction 52

Customer Satisfaction Net Promoter Score E-commerce NPS 52

SugarCRM

FEBRUARY 9, 2023

Churn rate can be used to indicate your company’s long-term outlooks by identifying changes that adversely affect customer retention. Churn rate also helps determine which customers are most successful with your product and forecast your company’s achievements. Customer churn rate directly impacts your revenue churn rate.

Net Promoter Score 26

Net Promoter Score Customer Acquisition Outlook Social Media 26

SugarCRM

MAY 11, 2023

Ensuring Customer Retention and Expansion by Delivering Seamless CX Across Marketing, Sales, and Service Manufacturers are often mature businesses that generate the bulk of their revenue from repeat purchases from existing customers. Top 8 Ways Manufacturers are Using CRM to Revolutionize Their Industry 1.

Manufacturing 26

Manufacturing CRM Construction Invoicing 26