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The Economics of Customer Churn

VOZIQ

Winning back cancelled customers need very expensive discounts and offers. It can get as costly as new-customer acquisition. Happy customers would want to refer the brand to their contacts as they trust it already and the trust is built over time. Negative word of mouth. We know how strong word-of-mouth marketing is.

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CEMs vs. CRMs (And Why You Need Both)

PeopleMetrics

Typically leveraged by Sales & Marketing teams, CRMs help to centralize the management of leads and improve customer relationships with ultimate objective of driving customer retention and sales growth. Talk to David. P.S. What did you think of this blog post?

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