Intercom, Inc.

APRIL 25, 2019

Given that the primary metric we measure growth in is revenue, it follows that sales feels growth more acutely than almost any other function. As the Senior Vice President of Sales for Pipedrive , she’s currently responsible for building nimble sales teams who drive sustainable revenue. It doesn’t work.

Sales 136

Sales Customer Acquisition Start-ups Engineering 136

Lumoa

AUGUST 25, 2020

You can’t grow your business without expanding your customer base. However, should your marketing budget be more focused on customer acquisition or retention is a tough question and one that will eventually define your growth. It is easier and also cheaper to retain existing customers than onboard new ones.

Customer Acquisition 78

Customer Acquisition Customer Retention Machine Learning Social Media 78

Customer Bliss

JUNE 23, 2016

I talk often about customer experience , but recently I’ve heard from some followers that they’d like a bit more on customer retention. The first thing to understand about customer retention is that obviously it comes straight from customer experience. Five steps for regaining customer trust.

Customer Retention 69

Customer Retention Customer Acquisition Sales Customer Experience 69

Zendesk

APRIL 5, 2022

It’s now more important than ever for support teams to track customer retention metrics. You want to ensure you’re putting your best customer service foot forward so buyers continue doing business with you. We surveyed top SaaS support teams to identify the most important customer retention metrics to measure.

Customer Retention 98

Customer Retention Net Promoter Score NPS Retail 98

Shep Hyken

DECEMBER 31, 2021

She shares 5 customer service strategies that improve customer retention. People may cut companies some slack if a product doesn’t quite work as expected, but only when the customer service experience makes up for these missteps. . What’s the main reason that customer service is so important?

Customer Service 121

Customer Service Customer Acquisition Customer Retention B2C 121

Totango

MAY 27, 2022

It lets your product do the talking, departing from a sales-led growth strategy that depends on a conventional sales pitch. SaaS businesses adopt product-led marketing to lower customer acquisition costs while improving customer retention and accelerating revenue growth. What Is Product-led Growth (PLG)?

Customer Acquisition 126

Customer Acquisition Customer Retention Sales Technology 126

Fonolo

MAY 16, 2019

It’s no surprise: on the surface, the two departments and their goals seem distinct from one another: Marketing is all about customer acquisition (or, attracting new customers), while customer service is all about customer retention. So, how exactly does custom service feed into marketing?

Customer Service 124

Customer Service Customer Acquisition Education Customer Retention 124

PeopleMetrics

NOVEMBER 17, 2015

If your company hasn't thought about cyber theft, then perhaps the upcoming holiday sales season is the prompt you've been waiting for. As recent high-profile data breaches like those of super brands Target and Neiman Marcus have shown, data security has become an important variable in the formula for customer retention.

Customer Retention 78

Customer Retention E-commerce Customer Acquisition Retail 78

Gainsight

JUNE 9, 2022

With the rising cost of acquiring customers, more and more companies found that if a customer churned, they actually lost money by bringing in a new customer ! . So companies became focused on customer retention instead of acquisition. Enter the flywheel, the lithium-ion battery of customer acquisition.

Customer Acquisition 52

Customer Acquisition Social Media Customer Retention Engineering 52

Totango

JULY 11, 2019

In their wake, they leave an absence that your marketing and sales teams must spend time and money to fill. Time and money that could have been saved—if you’d focused on customer retention. New customer acquisition costs a lot. Don’t pay it over and over to drum up one-time customers. .

Customer Retention 63

Customer Retention Social Media Customer Acquisition Start-ups 63

Totango

JULY 11, 2019

In their wake, they leave an absence that your marketing and sales teams must spend time and money to fill. Time and money that could have been saved—if you’d focused on customer retention. New customer acquisition costs a lot. Don’t pay it over and over to drum up one-time customers. .

Customer Retention 63

Customer Retention Social Media Customer Acquisition Start-ups 63

Totango

DECEMBER 10, 2019

As part of a successful B2B enterprise, you understand the importance of your customers. New customer acquisition is at the heart of most traditional business models. In the customer-centered economy, however, retained customers are as good as gold. . How to Increase Customer Retention for B2B Companies .

Customer Retention 65

Customer Retention B2B VOC Compliance 65

Gainsight

OCTOBER 22, 2018

It checked all the boxes for me—strategic thinking, working collaboratively, creativity, working with sales, and above all a total focus on giving the customer a great experience. When I left the world of product management to become a CEO, Customer Success was barely a gleam in my colleague Dan Steinman’s eye!

Sales 95

Sales Age of the Customer Start-ups Customer Acquisition 95

Customers That Stick

SEPTEMBER 18, 2014

She has more than 15 years experience in the bankcard industry in direct sales, sales management and marketing. Keep your promotions to these loyalty program customers competitive, exclusive and easily redeemed on a mobile device and at the point of sale.

Social Media 133

Social Media Customer Loyalty Retail Customer Acquisition 133

VOZIQ

MAY 5, 2023

Sales or new customer acquisition is the most fundamental and obvious contributor to revenue growth. When we set a higher revenue target for a new financial year, we establish new benchmarks for sales efforts that highlight how many new customers we should aim to acquire that year. Let’s look at them: 1.

Customer Acquisition 52

Customer Acquisition Net Promoter Score Machine Learning Customer Retention 52

Intercom, Inc.

NOVEMBER 14, 2019

Keeping a deep connection to your customers is relatively easy when your user base is small and your team can interact with folks directly. But as growth balloons, competing priorities inevitably come up for your sales team. Most sales reps will naturally prioritize the customer who wants to grow their business.

Sales 108

Sales Gaming Education Customer Relationship 108

VOZIQ

MAY 6, 2021

Every month, we bring you the best resources from the internet to help you navigate customer retention and customer experience issues. How to Win the Retention Game: A Case Study with Lingopie. Customer acquisition and customer retention are two essential metrics for any organization.

Customer Retention 52

Customer Retention Customer Acquisition Gaming AI 52

VOZIQ

MAY 6, 2021

Every month, we bring you the best resources from the internet to help you navigate customer retention and customer experience issues. . How to Win the Retention Game: A Case Study with Lingopie . Customer acquisition and customer retention are two essential metrics for any organization.

Customer Retention 52

Customer Retention Customer Acquisition Gaming AI 52

Intercom, Inc.

AUGUST 27, 2020

Customer acquisition costs are rising , churn is every company’s poison pill, and the competition is relentless. The goldilocks approach can be used to deliver increasing value to your customers, improving your relationships with them and boosting your revenue too. Fighting churn with data.

Customer Relationship 211

Customer Relationship Sports Construction Manufacturing 211

CX Journey

MAY 9, 2018

Image courtesy of Quadient Where does your company put a greater focus, on acquiring new customers or on retaining existing customers? The old debate stands: should companies focus on customer acquisition over retention ? Make a customer, not a sale. Katherine Barchetti.

Customer Acquisition 60

Customer Acquisition Sales Customer Retention Customer Loyalty 60

Aquire

SEPTEMBER 30, 2021

Does your business focus more on customer acquisition or customer retention? The most common answer is acquisition but the focus should be on retention. With the right customer retention strategies, you can ensure steady revenue and avoid losing market share to competitors.

Customer Retention 52

Customer Retention Customer Acquisition Start-ups Customer Satisfaction 52

Comm100

OCTOBER 8, 2016

Your customer retention is super important to your bottom line—after all, customer loyalty is well-known for being more valuable than customer acquisition. With stakes this high, it’s essential that you build a solid customer retention plan that can lead to long-term customer loyalty.

Customer Retention 61

Customer Retention Customer Loyalty Social Media Education 61

Retently

JANUARY 25, 2023

Gone are the days when you could drop-ship your way to success, customer experience and customer lifetime value becoming more immediate priorities. Since Facebook is the #1 platform for brands to market their products online and generate sales, a devastating impact was expected, especially for small businesses.

Social Media 31

Social Media Customer Acquisition Non-Profits NPS 31

Retently

AUGUST 23, 2022

Moreover, with NPS, you also have a deeper understanding of how effective your existing marketing is at acquiring customers. Would you like to include NPS into your ecommerce customer acquisition and retention process to win over and retain more clients? Review comments from customers, especially from your Detractors.

Net Promoter Score 147

Net Promoter Score NPS Non-Profits Customer Satisfaction 147

Ameyo Callversations

APRIL 25, 2022

Many industry-leading customer support, marketing, and sales teams are also taking the benefit of Conversational AI to put their processes in top gear and acquire more customers by putting people down the sales funnel faster. AI Chatbot: Redefining the Customer Acquisition Process. High Customer Retention.

AI 98

AI Customer Acquisition Artificial Intelligence Entertainment 98

Intercom, Inc.

MARCH 26, 2019

There is no point exerting lots of energy attracting new customers if you struggle to keep your existing customers happy and subscribing to your service. Indeed, we have gone so far as to say that “ customer retention is the new conversion ,” and the data backs that claim up. Building better relationships.

Invoicing 128

Invoicing Sales Customer Retention Start-ups 128

Retently

AUGUST 3, 2023

That’s because the price margins between competitive brands have narrowed , services have become standardized and migration costs have been minimized, leaving out just one key differentiator – customer experience (CX). For instance, a call to an Amazon executive to get your problem solved is customer service.

Net Promoter Score 145

Net Promoter Score Customer Experience Social Media NPS 145

VOZIQ

MAY 5, 2023

Sales or new customer acquisition is the most fundamental and obvious contributor to revenue growth. When we set a higher revenue target for a new financial year, we establish new benchmarks for sales efforts that highlight how many new customers we should aim to acquire that year. Let’s look at them: 1.

Customer Acquisition 40

Customer Acquisition Net Promoter Score Machine Learning Customer Retention 40

Intercom, Inc.

JUNE 14, 2022

CRM software is critical for tasks such as scheduling sales calls, accessing customer data, and analyzing trends across the customer journey – from browsing to buying. CRM software provides 360-degree visibility into what customers and prospects are doing, where their interests lie, and how to approach their individual needs.

Customer Relationship Management 118

Customer Relationship Management Customer Relationship CRM Social Media 118

Retently

MAY 31, 2024

This could mean deploying automated email campaigns (such as customer retention emails), rapidly sharing feedback with the right teams, or building best practices around soliciting feedback from customers. But when it’s all said and done, your CSMs are really there to learn how and why customers interact with your product.

Net Promoter Score 141

Net Promoter Score Engineering Customer Retention Customer Feedback 141

SixteenVentures

AUGUST 14, 2022

You want NRR to be over 100%, because that means – in theory – you could turn off new customer acquisition and the company wouldn’t just continue to generate revenue, but would actually grow. To improve NRR, you generally need to do these things: Improve Customer Retention. Talk about efficient growth!

Customer Acquisition 99

Customer Acquisition Customer Retention Start-ups Sales 99

SurveySensum

SEPTEMBER 21, 2023

This shows the high cost of customer acquisition and how, at times, businesses fail to recoup their initial investment. In contrast, Company B chose to focus on retaining its existing customer base by introducing loyalty programs. Well, acquiring new customers can costs you five times more than keeping the ones you have.

Customer Retention 52

Customer Retention Non-Profits Social Media Gaming 52

VOZIQ

FEBRUARY 6, 2022

Customer acquisition vs. customer retention — the comparison has existed for quite some time, especially with global enterprises realizing the impact of customer churn on the bottom line and long-term growth. But most companies, regardless of size and scale, focus more on new acquisitions.

Customer Retention 40

Customer Retention ML Net Promoter Score Artificial Intelligence 40

Zendesk

NOVEMBER 23, 2021

Measuring sales success isn’t as simple as it sounds. There are many ways to assess sales numbers and customer growth, so the task can quickly become overwhelming. In this piece, we’ll discuss what KPIs are, which KPIs to use in certain situations, and how to implement KPIs in your sales team. What are KPIs for sales?

Sales 52

Sales CRM Customer Acquisition B2C 52

Totango

JULY 11, 2024

But, what we’ve found over the last year – in a real painful way – is that it’s no longer working.” – Chris Dishman , Senior Vice President of Customer Success, Totango + Catalyst For years, SaaS leaders thought new customer acquisition was the fastest way to grow.

B2B 80

B2B Sales Customer Acquisition Customer Retention 80

SurveySensum

AUGUST 26, 2020

Also, Forrester publishes a CX quality benchmark of large global brands called Forrester’s Customer Experience Index stating that the big companies of certain industries can earn hundreds of millions of dollars of annual increment of revenue on a one-point increase in Forrester’s Customer Experience Index (CX Index ). Isn’t it?

CX 98

CX E-commerce Net Promoter Score Customer Acquisition 98

Customer Experience Matrix

AUGUST 26, 2014

(This ratio is important because it hints at the profitability of on-going operations regardless of sales costs. In fact, Marketo today looks a lot like the HubSpot S-1.) - sales and marketing costs at 64% of revenue, well above Eloqua (which was growing much more slowly) and similar to Marketo (which was growing slightly faster).

CRM 85

CRM Finance Customer Acquisition Sales 85