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Customer Acquisition vs. Customer Satisfaction

Help Scout

Customer acquisition versus customer satisfaction: What’s the more important goal? Turns out, they’re two sides of the same coin. Read the full article

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9 Customer Satisfaction Metrics: What You Should Be Tracking

SurveySensum

Wondering what types of metrics measure customer satisfaction? We’ll break down the key customer satisfaction metrics that are simple to track and essential for keeping your customers happy. But before that, let us demystify what the phrase ‘customer satisfaction’ means.

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Customer acquisition cost (CAC): How to calculate and improve it

Zendesk

Customer acquisition cost (CAC) was on the rise for many companies prior to COVID-19. But since the onset of COVID-19, brands have actually been acquiring new customers more cost-effectively. McKinsey & Company reports that the shift to digital sales led to 30 percent higher acquisition efficiency for businesses.

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Harness Upsell Opportunities to Boost Your Business & Enhance Customer Satisfaction

SurveySensum

By leveraging upselling techniques you can boost your business revenue and enhance customer satisfaction. To upsell your products and services you must offer additional value to your customers and take regular customer feedback. You read that right. But, how to upsell? But when to upsell? Find it out here.

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What is customer satisfaction (CSAT)?

Intercom

Customer satisfaction is one of the most important considerations for any business. After all, a healthy business relies on happy customers – and if your customers aren’t happy, they probably won’t stick around. Find out how Intercom can boost your customer satisfaction metrics What does customer satisfaction mean?

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How to Measure Customer Satisfaction: Goals, Metrics, & Strategies

SurveySensum

Paul’s online handcrafted jewelry store started seeing a decline in customer satisfaction and repeat purchases. So he started sending CSAT surveys after every purchase to his customers to learn about their shopping experience, product quality, and overall satisfaction. Why should you Measure Customer Satisfaction?

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How to measure customer satisfaction in a call centre

CallCare

And crucially, of how your customers feel about their experiences with your company. Read on for some useful tips on how to measure customer satisfaction, and why it matters. Why measure customer satisfaction? This would show you whether you have enough resources to cope with customer demand.