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The Preoccupation With Pre-Customers

Beyond Philosophy

It’s extremely important for targeting the best customers that their array of value requirements are well understood and that the resources devoted to getting these customers be well-applied. Companies can achieve a higher, more attractive cost/benefit ratio for customer acquisition and advocacy efforts.

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CX expert Jay Baer on creating experiences that get your customers talking

Intercom

While an adequate service is good for business as usual, it takes an extraordinary, unexpected experience to spark conversations and generate word-of-mouth marketing. Social media comments, online reviews, and customer satisfaction surveys are particularly useful to assess the success of your strategy.