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CX ROI Metrics Roadmap

ClearAction

A leading indicator shows what customers will soon experience. Chief Marketing Officers measure the purple metrics shown below about what happened in the market : customer acquisition cost, margin expansion, sales velocity, customer retention, recurring revenue, expanded purchases, and referral revenue.

CX 48
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How CMO Leadership is Expanding to Include Both Marketing and Customer Experience Transformation – CB81

Customer Bliss

Year 4 and 5: Put together a CRM team and by then, the analytics teams were there, which increased customer data mining. Now Isabella’s team is more proactive in using data, understanding customer engagement, and solving problems that erode value.

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3 Steps to Get Started with the 10 New Laws of Customer Success

Gainsight

They can evaluate every step of a customer journey, make predictions about what systems and strategies will work for which customer persona, and measure the results to optimize those systems and strategies. They can also give meaning to the data and communicate it to different departments, and your board. .

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4 Gold CX Metrics for CX Leaders

ClearAction

Your influence: You’re collecting customer experience insights every moment in databases of all kinds. When you data mine CX insights and inspire managers to use it for every growth effort , you’ll see much higher performance in these growth metrics: CX-Inspired Growth leads to Right the First Time.

CX 62