Gainsight

OCTOBER 10, 2023

These are the headline-grabbing use cases, but the rise of AI is trickling into other industries, including Customer Education. While still early in its evolution, AI is helping Customer Education teams create more impactful content with fewer resources. your goals should really come from your customers and team.

Education 52

Education AI Artificial Intelligence Healthcare 52

Intercom, Inc.

MAY 10, 2018

I hosted Andrew on our podcast to chat about the changing landscape of customer acquisition, how his “Law of Shitty Clickthroughs” manifests itself in today’s growth channels, and what the rest of us can learn from the likes of Dropbox and Uber. What educational void is the team trying to fill with these programs?

Start-ups 224

Start-ups Gaming Customer Acquisition B2B 224

Experience Investigators

FEBRUARY 18, 2025

If customers are satisfied with their first purchase but dont return, create targeted emails that promote complementary products or add-on services. You may even consider an educational community or how they use it stories. For the sake of this discussion, lets assume the product or service delivers on its promise.

Customer Experience 52

Customer Experience Non-Profits CX Education 52

Totango

DECEMBER 28, 2021

Knowing how to fight customer churn is critical for keeping SaaS business models sustainable. The more customers you lose to churn, the more you have to invest in new customer acquisition to maintain your revenue, and the harder it becomes to grow your business.

Net Promoter Score 102

Net Promoter Score Education NPS Start-ups 102

Callminer

AUGUST 1, 2017

Being responsive and getting back to potential customers in a timely manner. Prospective customers like to feel like they matter. Being responsive, setting follow-up reminders, and doing what you say you are going to do increases customer acquisition and helps the center run more efficiently. Katherine Dougherty.

Contact Center 334

Contact Center Real Estate Start-ups Sales 334

Intercom, Inc.

JULY 21, 2022

We’ll also hear Andrew Chen, general partner at Andreessen Horowitz, talking about the changing landscape of customer acquisition. That involves a lot more education, outreach, and nurturing for people whose DNA is not to try new things and scrappily figure out the best way to make it work.

Start-ups 215

Start-ups E-commerce Engineering Customer Acquisition 215

Taylor Reach Group

NOVEMBER 26, 2019

For contact centers, an industry known for its high attrition rate, high employee turnover can impact not just team morale and productivity, but customer acquisition and retention as well. The revolving door of employee turnover is a source of frustration for any organization.

Contact Center 98

Contact Center Customer Acquisition Education Customer Satisfaction 98

Experience Investigators

FEBRUARY 1, 2022

Customer experience management means caring about the employees who are designing, delivering and driving customer journeys. It means investing in their education, their feedback cycles, and their wellness. It also means tapping into their ideas around innovation for the customer experience. . It’s literally a win/win.

Customer Experience 136

Customer Experience CXM Net Promoter Score CX 136

Experience Investigators

JUNE 22, 2021

Some of us live, breathe and constantly think about the customer experience. Business leaders, in fact, have not been trained, educated or even asked to consider customer experience. Leaders need to challenge their teams to consider those quiet but almost-gone customers. . And what about “the rest of them?”

Close the Loop 108

Close the Loop Customer Journey Map Education Invoicing 108

Totango

JULY 23, 2019

Then, you can take action and provide a solution—such as by improving customer education during onboarding— before the issue leads to churn. . Such a proactive approach allows you to retain customers long-term. Adopting a Customer-Centric Approach. It will also alert you of notable events.

Education 92

Education Customer Acquisition Customer Relationship B2B 92

ProProfs

MARCH 18, 2013

Mobile training and solutions are the focus and many customer acquisition channels are being added. Our brand promise is simplicity. We look at how we can make the product simple enough for anyone to use with no prior training. . Sameer Bhatia . Read the full interview: How A Free Site Became A Multinational Startup.

Customer Acquisition 58

Customer Acquisition Education 58

Intercom

AUGUST 23, 2022

That’s why companies should look to support – and retain – the customers they have. Shifting focus to customer retention can actually be twice as powerful as customer acquisition. While a 1% increase in acquisition might boost your bottom line by about 3% , a 1% decrease in churn can boost it by 7% !

Customer Retention 105

Customer Retention Customer Acquisition Touchpoint Education 105

Gainsight

FEBRUARY 10, 2022

Customer success plays an integral role in the success of any organization. CS efforts impact customer acquisition, upsells, expansions, renewals, and customer advocacy. Almost every business goal outlined by your company can be improved by someone in a customer success role. Customer Success Roles.

Customer Acquisition 97

Customer Acquisition Education Start-ups Sales 97

Intercom, Inc.

JANUARY 31, 2019

Those kinds of benchmarks and frameworks are a great partnership between marketing and the customer success team to leverage and help with customer acquisition. Data and benchmarks really help the customer see where they fit. It goes back to that idea that smart, happy customers buy more.

Sales 165

Sales Start-ups CRM Engineering 165

Beyond Philosophy

JUNE 11, 2021

I find it engaging and educational. Your customers will be too, and, in some cases, they might not downgrade in the same situation. Every one of those times is good for your customer churn rates and bad for your competitors’ new customer acquisition numbers. By the way, my handle is @ColinShaw_CX.)I

Healthcare 122

Healthcare Customer Acquisition Education Customer Expectations 122

TeamSupport

MAY 3, 2023

Investing in customer support software that delivers a high level customer service experience is part of a solid strategy to retain customers while also keeping the cost of new customer acquisition low. Reduces cost of customer support.

Customer Satisfaction 98

Customer Satisfaction Customer Acquisition Education Start-ups 98

Totango

AUGUST 8, 2019

For example, monitoring metrics known to have a direct impact on customer business success—think license utilization, feature adoption, and more—helps you implement proactive customer engagements. Customer-Centricity Increases Existing Customer Value.

Customer Relationship 91

Customer Relationship Customer Acquisition B2B Sales 91

Gainsight

OCTOBER 22, 2018

The Customer Success Movement in 3 Acts. In the first act of our story, we tried to shine a light on the Customer Success Management (CSM) organization. It made a ton of sense. Sales teams wanted to understand prospect behavior, scale their engagements via marketing nurture, and influence marketing priorities.

Sales 95

Sales Age of the Customer Start-ups Customer Acquisition 95

Gainsight

JUNE 11, 2021

Exploring the Connection Between Customer Education & Customer Success co-starring Ruben Rabago, Chief Customer Officer at Intellum and author of “The Customer Success Professional’s Handbook” and Greg Rose, Chief Experience Officer at Intellum. Make it easy for them to use, find, and to join.

Education 91

Education Start-ups AI Engineering 91

SugarCRM

FEBRUARY 22, 2024

data-secret="01EK9WcL6R" frameborder="0" scrolling="no" width="500" height="281"> Fortunately, enterprises can use two solid strategies focused on the customer to boost customer retention and secure a better position in the market, regardless of the industry: customer early education and a solid customer onboarding strategy.

Education 26

Education Start-ups CX Customer Retention 26

Intercom, Inc.

MARCH 26, 2019

Once built, the engagement campaign consisted of a combination of educational content, technical tips and tricks and sales upsell messaging. This might be to suggest they import existing user and lead data, or highlight how they can begin playing with Smart Campaigns. Building better relationships.

Invoicing 128

Invoicing Sales Customer Retention Start-ups 128

Ameyo Callversations

SEPTEMBER 8, 2021

Usually, they utilize customer relationship management (CRM) software to track and manage their interactions with the customers for analytics purposes and make future interactions smoother. Businesses uses auto dialers in various settings and industries, including sales, health care, education, and hospitality.

Social Media 93

Social Media Contact Center Sales Entertainment 93

Gainsight

AUGUST 25, 2021

Here are a few metrics to tag to your onboarding process as you work to accelerate TTV: Customer acquisition cost : If you launch a successful user onboarding experience, it should lower your customer acquisition cost (CAC). From there, you can use educational materials or make product enhancements to narrow that gap.

Net Promoter Score 52

Net Promoter Score Customer Acquisition Education Start-ups 52

Gainsight

DECEMBER 18, 2020

While the percentage may not seem substantial, these numbers are against increasing new Customer Acquisition Costs (CAC). CAC is the cost you incur by bringing in new customers, such as sales, marketing, salaries, overhead, and onboarding expenses. per new customer in 2019 to $1.60 The average CAC went from $1.35

Gaming 59

Gaming Net Promoter Score VOC Education 59

CSM Practice

JANUARY 13, 2021

According to Bain & Company, a 5% increase in customer retention can deliver as much as a 25% to 95% increase in profits. The renewal process’ success is also tied to Customer Lifetime Value (CLV), which directly influences Customer Acquisition Costs (CAC) realization and budgeting, profits, and long-term growth.

Touchpoint 98

Touchpoint Start-ups Education Sales 98

Totango

NOVEMBER 7, 2019

That’s why you should learn how to identify at-risk customers so you can prevent churn before it strikes. . How to Identify At Risk Customers. Identifying customers that might churn helps you forecast net revenue and create a plan for new customer acquisition.

Net Promoter Score 85

Net Promoter Score NPS Customer Acquisition Start-ups 85

Totango

AUGUST 27, 2019

The easiest way to calculate CLV is to multiply the annual profit gained from a customer by the average length of time of customer retention. Knowing each customer’s customer lifetime value helps you know how much you should be spending on customer acquisition.

Education 61

Education Customer Acquisition Customer Retention Customer Loyalty 61

Totango

JULY 23, 2019

Then, you can take action and provide a solution—such as by improving customer education during onboarding— before the issue leads to churn. . Such a proactive approach allows you to retain customers long-term. Adopting a Customer-Centric Approach. It will also alert you of notable events.

Education 63

Education Customer Acquisition Customer Relationship B2B 63

ClearAction

OCTOBER 16, 2019

Michael Brenner, CEO of Marketing Insider, says: “The biggest mistake companies make when analyzing retention rates is not seeing that a high churn rate is the result of poor customer acquisition efforts.” Creating & keeping a customer (i.e. customer-centric management) is guided by customer lifetime value.

Customer Experience 59

Customer Experience Net Promoter Score Predictive Analytics Customer Acquisition 59

Zendesk

JANUARY 24, 2022

Education & Training. Looking to leverage excellent customer service skills and a Sandler Sales certification in an entry-level industrial sales position. Empathetic customer service skills. Customer acquisition proficiency. Implemented unique marketing strategies to boost client acquisition rate by 18%.

Sales 98

Sales Engineering Business Administration Education 98

Experience Investigators

FEBRUARY 18, 2025

If customers are satisfied with their first purchase but dont return, create targeted emails that promote complementary products or add-on services. You may even consider an educational community or how they use it stories. For the sake of this discussion, lets assume the product or service delivers on its promise.

Customer Experience 52

Customer Experience Non-Profits CX Education 52

Gainsight

JANUARY 31, 2022

He read the book “Customer Success: How Innovative Companies Are Reducing Churn and Growing Recurring Revenue” and attended the Gainsight Pulse EMEA conference. Though Totaljobs is more of an advertising medium, their customers are on a subscription basis.

Technology 95

Technology Technology Sales Finance 95

ProProfs

DECEMBER 27, 2012

They discussed e-learning and how ProProfs helps companies as well as educational institutions to build and test knowledge. Ken: Since we are not just talking about school education but corporate training as well. We are adding on many customer acquisition channels and are going into mobile in a big way.

Education 40

Education Customer Acquisition Start-ups Engineering 40

Totango

DECEMBER 1, 2020

Not only does customer loyalty equal a higher lifetime value as compared to short-term clientele, but long-term customers boost brand image and are more likely to provide word-of-mouth advertising to their peers. Even if clients don’t churn, a lengthy setup will inevitably cause a slower time-to-value (TTV).

Net Promoter Score 66

Net Promoter Score Customer Acquisition Education Customer Loyalty 66

Totango

AUGUST 21, 2020

Investing in customer success can: Increase customer retention rates and keep customers engaged. Increase customer-centered growth through expansions. Encourage customer advocacy , resulting in customer acquisitions and an improved brand image.

NPS 78

NPS Sports Hospitality Hospitality 78

Aquire

JULY 20, 2021

But if you’re running a business, it’s also a good time to determine what customer service goals your team should focus on in the next 12 months. Improve your customer service. Good customer service boosts retention, reduces customer acquisition costs, and provides a powerful ally to your marketing strategy. .

Customer Service 98

Customer Service Social Media Omnichannel Net Promoter Score 98

Gainsight

SEPTEMBER 30, 2022

Bringing the two together can help clarify opportunities to grow usage among existing customers, lowering customer acquisition cost. For example, educational articles on how to use additional tools to augment users’ favorite features can show the value they’ll get by upgrading to a premium level of service.

Customer Acquisition 52

Customer Acquisition Education Customer Expectations Technology 52