Intercom, Inc.

JULY 21, 2022

We’ll also hear Andrew Chen, general partner at Andreessen Horowitz, talking about the changing landscape of customer acquisition. For Slack, that was clearly the engineering and dev communities, who love new tools. Chasing free customer acquisition. Here’s Rachel. Is that what you mean?

Start-ups 215

Start-ups E-commerce Engineering Customer Acquisition 215

Gainsight

APRIL 13, 2022

One of the biggest reasons is this: Product-led approaches can plummet your customer acquisition costs. In this article, we dig into the product-led approach and list the four ways it can lower your customer acquisition costs. What is customer acquisition cost? How do you calculate customer acquisition cost?

Customer Acquisition 52

Customer Acquisition Engineering Start-ups Sales 52

Intercom, Inc.

SEPTEMBER 10, 2020

As an engineer by training, in pressure situations he tends to “lean to the quant.” In the world of SaaS, this is usually in the form of unit economics : a customer lifetime value (LTV) to customer acquisition cost (CAC) ratio of greater than three, and a payback period of 12 months or less. Next comes go-to-market fit.

Customer Retention 226

Customer Retention Sales Customer Acquisition Start-ups 226

Intercom, Inc.

AUGUST 27, 2020

Customer acquisition costs are rising , churn is every company’s poison pill, and the competition is relentless. Take Caterpillar , the world’s largest construction equipment manufacturer, that has been selling tractors, engines, and other machinery for nearly 100 years. In other words, decidedly not Netflix.

Customer Relationship 211

Customer Relationship Sports Construction Manufacturing 211

Intercom, Inc.

OCTOBER 29, 2019

At Intercom, we have benefitted from customer segmentation in these ways: Describing customers in a common way across go-to-market, product, and engineering. For example, our Sales team is now able to give segmented customer feedback to our product leaders to influence our roadmap. Conduct a roadshow with relevant teams.

B2C 184

B2C Finance Engineering Healthcare 184

Totango

FEBRUARY 28, 2024

In today’s dynamic landscape, the customer holds unprecedented power. While new customer acquisition remains important, our era of responsible growth underscores the vital importance of guiding customers toward positive business outcomes as the most sustainable pathway to success. We’re only just beginning.

Artificial Intelligence 111

Artificial Intelligence Customer Acquisition Customer-Centric Organization Sales 111

Intercom, Inc.

FEBRUARY 6, 2020

At the helm of Udemy for Business’ customer acquisition machine is their VP of Marketing Yvonne Chen. When Yvonne joined in 2016, the business unit consisted of just 10 people across product, engineering, sales, and marketing. Analysts estimate that by 2022, global corporate eLearning will grow to be a $30 billion market.

B2B 243

B2B B2C Start-ups Sales 243

Retently

MAY 31, 2024

Operating from this position means you’ll likely end up prioritizing the hire of additional technical staff (engineers, programmers, etc.) The Connective Tissue of a Company The first non-technical hire you make needs to be in Customer Success. to handle problems as they arise.

Net Promoter Score 142

Net Promoter Score Engineering Customer Retention Customer Feedback 142

Customer Bliss

FEBRUARY 9, 2017

If you do customer experience right — think in terms of the five core competencies — then you will (over time) create a customer-driven growth engine and see revenue uptick from your customer experience side. I firmly believe that and preach it to all my clients and anyone I ever work with.

CX 90

CX Finance Engineering Customer Acquisition 90

Intercom, Inc.

NOVEMBER 14, 2019

Your connection to your users is the gasoline that fuels the engine of your business. Keeping a deep connection to your customers is relatively easy when your user base is small and your team can interact with folks directly. Leverage customer word of mouth for customer acquisition.

Sales 108

Sales Gaming Education Customer Relationship 108

Intercom, Inc.

APRIL 25, 2019

Or focusing on customer expansion as opposed to new customer acquisition. Of course, both acquisition and retention are absolutely crucial for your company, but instead of charging a single sales squad with both tasks, it’s a good idea to split up the team and assign the right reps for the job. Are you prepared to invest?

Sales 136

Sales Customer Acquisition Start-ups Engineering 136

Intercom, Inc.

APRIL 11, 2019

Six years ago, Segment were just four engineers sitting in an apartment on Russian Hill in San Francisco. They had a great product, a few hundred customers but there was a problem – they had just 6 months of runway. This week on Scale , we’re getting an inside look at how marketing helped them grow to a $1.5 billion dollar valuation.

Customer Acquisition 162

Customer Acquisition Innovation Start-ups B2B 162

Beyond Philosophy

JANUARY 4, 2022

How do you build a long-term relationship with customers? Tina works for an engineering company in Australia and recently joined the New Zealand office. Tina’s key focus is on Customer Experience and development, and she wants her team to change their transactional approach to customer strategy.

Customer Relationship 88

Customer Relationship Engineering Net Promoter Score Hospitality 88

Gainsight

MARCH 29, 2022

They lower customer acquisition costs. In the process, your organization is able to save money on customer acquisition costs and funnel those resources into building a user experience that rises above the competition. User data and analytics is the engine that pumps out better product experiences.

Customer Acquisition 98

Customer Acquisition Start-ups Engineering Sales 98

Intercom, Inc.

JANUARY 25, 2023

With a background in computer science and a knack for building products, Mickey co-founded Insightera in 2014, a real-time targeting and personalization platform that was later acquired by Marketo, where he led the global engineering team as a GVP for almost three years. Great weather as well. Then, you decide what the KPIs would be.

B2B 118

B2B Customer Acquisition Start-ups Sales 118

Intercom, Inc.

MARCH 22, 2018

Another learning was that we almost tried to over-engineer the solution to how we acquired supply. I initially reported into our head of marketing, but I made sure through the interview process that the head of engineering and the head of product were bought into the concept. We create this robust web crawler. Or too soon to tell?

Start-ups 189

Start-ups Engineering B2C E-commerce 189

Totango

JANUARY 22, 2024

We polled our Customer Advisory Board (CAB) at the end of last year to gauge which way they saw the pendulum shifting for CS in 2024. Most expect to see CS emerging as a growth engine. Human expertise, along with AI technology, transforms CS into a significant growth engine for their companies.

AI 100

AI Engineering Business Growth Customer Acquisition 100

Intercom, Inc.

DECEMBER 12, 2019

That meant a complete overhaul of the way we thought about building products, the tiering of our product and engineering teams, our go to market strategy, how sales respond to these users, and how we help hundreds of thousands (if not millions) of free users achieve success.”. But it isn’t about giving away the farm.

Sales 169

Sales Start-ups Compliance Customer Acquisition 169

Intercom, Inc.

JANUARY 31, 2019

Des: Paul, one area where I think I experienced a change in how our product engineering teams work is in our relationship with go-to-market teams – specifically how we deal with some of our larger customers or prospects. Data and benchmarks really help the customer see where they fit. You know, we’re very open.

Sales 165

Sales Start-ups CRM Engineering 165

Retently

NOVEMBER 27, 2024

With rising customer acquisition costs and intense competition, boosting your conversion rate is essential for growth. Conversion Rate Optimization (CRO) focuses on fine-tuning your website and checkout process to turn casual visitors into paying customers, boosting revenue without needing to spend more on attracting traffic.

Sales 148

Sales Social Media Predictive Analytics Start-ups 148

Retently

FEBRUARY 21, 2024

These options should reflect the broad spectrum of your marketing efforts, including social media, search engines, word of mouth, advertising campaigns, and any other channels relevant to your business. This open-ended response allows customers to provide information about discovery channels you may not have considered or are unaware of.

Social Media 78

Social Media Engineering Customer Acquisition Retail 78

VOZIQ

DECEMBER 22, 2020

As a customer focus leader, we know re-evaluating your customer retention strategy will play a decisive role in 2021. McKinsey recommends that building integrated customer insights and creating actionable engines are the optimum solution to advance the customer retention strategy.

Customer Retention 64

Customer Retention Customer Acquisition Engineering Customer Loyalty 64

Callminer

AUGUST 1, 2017

Being responsive and getting back to potential customers in a timely manner. Prospective customers like to feel like they matter. Being responsive, setting follow-up reminders, and doing what you say you are going to do increases customer acquisition and helps the center run more efficiently. Katherine Dougherty.

Contact Center 334

Contact Center Real Estate Start-ups Sales 334

Zendesk

FEBRUARY 17, 2022

Lead magnets provide insight into what makes your prospective buyers tick—your sales team can leverage that information to increase their chances of converting them into customers. This is why lead magnets are a critical component of any customer acquisition strategy. What makes a good lead magnet?

Social Media 98

Social Media Engineering Customer Acquisition Start-ups 98

Qualtrics

AUGUST 10, 2020

Every customer you attract costs money, and getting the balance right between how much you pay to attract a customer, and how much that customer is worth to your business is one of the most important ones to get right. In this guide, we look at CAC (Customer Acquisition Cost) and how you can calculate and optimize yours.

Customer Acquisition 26

Customer Acquisition Social Media Advertising/ Marketing Technology 26

ClearAction

APRIL 13, 2023

The gap between what’s promised and what’s received, as seen by customers, is your brand integrity gap. CMOs set expectations for customer acquisition and CCOs assure expectations are delivered for customer retention. Minding the gap is the ultimate purpose of a CCO.

Customer Acquisition 62

Customer Acquisition Customer Retention CX Customer Loyalty 62

Zendesk

JANUARY 24, 2022

Has hands-on experience with large machinery and excelled in a mechanical engineering program. Looking to leverage excellent customer service skills and a Sandler Sales certification in an entry-level industrial sales position. Empathetic customer service skills. Customer acquisition proficiency. January 2021.

Sales 98

Sales Engineering Business Administration Education 98

Intercom, Inc.

JULY 26, 2018

An organic approach to customer acquisition. How did you approach getting your earliest customers in those days? Companies want to hire some new engineer who’s amazing, and they think their growth rate will increase within a couple of months or something. We weren’t paying obscene salaries.

Non-Profits 137

Non-Profits Finance Start-ups Customer Acquisition 137

Gainsight

MARCH 15, 2022

Customer Acquisition Costs. Customer acquisition costs measure how much money it takes to secure a customer. CAC is important because it broadens your gaze to see how customers affect the whole company. If those figures are falling, you’ll know where to step up your game. Supercharge Your Product Experience.

Customer Acquisition 52

Customer Acquisition Customer Retention Engineering Gaming 52

Customer Experience Matrix

JUNE 18, 2017

This is already a reality: search engine optimization is really marketing to network search algorithms. But the majority of marketing technology is used for customer acquisition, and much of that could become obsolete. The role of the non-network marketer in this world is to market to the network itself. Alternate Routes.

Artificial Intelligence 84

Artificial Intelligence Transportation Predictive Analytics Retail 84

Customer Bliss

SEPTEMBER 19, 2017

Libby also served as an account manager at Donnelley Marketing Information Services in Stamford, CT where she was responsible for customer acquisition in the advertising, media and telecommunications industries. They also did a refresh of customer journey mapping.

Customer Journey Map 39

Customer Journey Map Customer Acquisition Sales CX 39

Gainsight

JUNE 11, 2021

Why Customer Value Management Solidifies Customer Retention and Ensures Upsell with Sterling Cottam, Senior Director of Customer Value Realization at DecisionLink. Major Takeaways: Customer Acquisition Costs (CAC) are at negative margins until the renewal. It centers on Customer Outcomes (CO) Maturity.

Education 91

Education Start-ups AI Engineering 91

Gainsight

NOVEMBER 21, 2022

For example, can engineers increase their velocity? CAC stands for customer acquisition cost, or how much you’re spending on sales and marketing to gain a new customer. For example, let’s say your customer success colleagues see that many customers would benefit from an option that’s part of your “premium” package.

Engineering 52

Engineering Customer Acquisition Education Start-ups 52

SurveySensum

FEBRUARY 24, 2025

Search Engine Optimization: Identifies trending keywords and topics to improve search rankings. By leveraging data-driven insights, you can increase conversion rates and improve customer acquisition efforts. Sentiment Analysis Applications: 1.

Sentiment Analysis 52

Sentiment Analysis Text Analytics Social Media Machine Learning 52

Gainsight

SEPTEMBER 8, 2023

However, businesses quickly realized that successful customer relationships were pivotal for growth and sustainability.

Customer Acquisition 52

Customer Acquisition Engineering Customer Satisfaction AI 52

ClearAction

SEPTEMBER 22, 2022

Lost ROI on customer acquisition cost. Preventing churn : Customer Service + escalations + remedies + refunds + returns. Customer Success + Loyalty programs. Troubleshooting derails engineers from designing new value. Churn : Lost revenue and relationships (not only for this period, but ongoing).

CX 62

CX Sports Non-Profits Touchpoint 62

CSM Practice

FEBRUARY 8, 2023

However, while churn rate is helpful for flagging general customer success issues, it won’t necessarily help you diagnose their root causes. Customer Acquisition Cost The customer acquisition cost (CAC) indicates how much you’re spending on acquiring new customers through advertising and digital marketing strategies.

Net Promoter Score 52

Net Promoter Score Customer Acquisition Innovation NPS 52