Remove Customer Acquisition Remove Engineering Remove Net Promoter Score
article thumbnail

Why Your Next Employee Should Be a Customer Success Manager

Retently

Operating from this position means you’ll likely end up prioritizing the hire of additional technical staff (engineers, programmers, etc.) The Connective Tissue of a Company The first non-technical hire you make needs to be in Customer Success. to handle problems as they arise.

article thumbnail

Customer Relationships Are a Waste of Time! Is This True? What Do You Think?

Beyond Philosophy

How do you build a long-term relationship with customers? Tina works for an engineering company in Australia and recently joined the New Zealand office. Tina’s key focus is on Customer Experience and development, and she wants her team to change their transactional approach to customer strategy.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Optimizing your customer feedback strategy in 2023

Lumoa

.” Collecting feedback across the entire customer journey shows you which areas your business needs to focus on. However, a robust Voice of the Customer program also uses things like customer conversations, social media, and website behavior as inputs. Advocacy Stage : Happy customers are a powerful source of growth.

article thumbnail

Key SaaS Metrics that Matter

CSM Practice

However, while churn rate is helpful for flagging general customer success issues, it won’t necessarily help you diagnose their root causes. Customer Acquisition Cost The customer acquisition cost (CAC) indicates how much you’re spending on acquiring new customers through advertising and digital marketing strategies.

article thumbnail

3 Important Trends From the 2022 CS Index and Why It’s Important to Your Business

Gainsight

So, what’s a business to do about avoiding increasing customer acquisition cost (CAC)? They are turning to existing customers for their stream of revenue. That is one of the key reasons the Index showed that 95% of B2B companies of all sizes prioritize customer success. Every opportunity missed is money lost.

article thumbnail

4 Lessons You Can Learn From Amazon NPS to Your Boost Customer Loyalty

SurveySensum

But have you ever stopped to wonder why Amazon has such a huge loyal customer base? Well, it’s because of a customer satisfaction metric called Net Promoter Score. This helps them create a customized search engine that is unique to each customer’s preference.

NPS 52
article thumbnail

The Metrics That Matter: 13 SaaS KPIs You Should Track in 2023

SurveySensum

This is why SaaS businesses must focus heavily on retaining customers and ensuring that they keep using their products and services. So, the main SaaS KPIs that companies focus on are customer retention , customer acquisition cost, customer lifetime value, and monthly revenue.