Remove Customer Acquisition Remove Engineering Remove Touchpoint
article thumbnail

Turning the Tables: Why a Proactive Sales Process is the Ultimate Customer Experience Hack

ECXO

This approach focuses on anticipation, relationship-building, and ensuring every touchpoint feels thoughtful and intentional. In this article, well explore the differences between reactive and proactive sales, show how bad sales experiences drive customers away, and give concrete steps to build a process that creates loyal, happy customers.

Sales 266
article thumbnail

What metrics are the most important for your product?

Intercom, Inc.

In the early days of the analytics team at Intercom, our tracking mostly consisted of typical SaaS company finance metrics , such as the conversion rate of our customers from trial to paid, and monthly recurring revenue. 3 touchpoints to determine your metrics.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Bought-in and paid for: how Atlassian bridge the gap from freemium to enterprise sales

Intercom, Inc.

Enterprise sales conjures images of fleets of sales teams, feet on the street, hustling hard to reach customers, and endless rounds of pitches to win over multiple stakeholders. It’s a model that seems completely at odds with freemium where there are far fewer touchpoints between the company and its customers.

Sales 205
article thumbnail

Gainsight PX founder Mickey Alon on using your product as a vehicle for growth

Intercom, Inc.

With a background in computer science and a knack for building products, Mickey co-founded Insightera in 2014, a real-time targeting and personalization platform that was later acquired by Marketo, where he led the global engineering team as a GVP for almost three years. Most touchpoints of the customer journey will be inside the product.

B2B 118
article thumbnail

Top Ecommerce Growth Strategy Tips to Skyrocket Your Sales

Retently

Offering upsells, cross-sells, and loyalty rewards helps increase the value of each customer over time, turning one-time shoppers into high-value repeat buyers. A smooth experience – from browsing to checkout and delivery – boosts customer satisfaction and fosters loyalty. The best part?

Sales 148
article thumbnail

Crafting the Best “How Did You Hear About Us?” Survey

Retently

These options should reflect the broad spectrum of your marketing efforts, including social media, search engines, word of mouth, advertising campaigns, and any other channels relevant to your business. This open-ended response allows customers to provide information about discovery channels you may not have considered or are unaware of.

article thumbnail

CX Annuities Solve CX ROI & Tenure Dilemmas

ClearAction

CX annuities is a phrase I coined to represent massive savings and impressive gains available through a different approach to management of customer, partner, and employee experience. Lost ROI on customer acquisition cost. Preventing churn : Customer Service + escalations + remedies + refunds + returns.

CX 62