Beyond Philosophy

MAY 10, 2016

TD created a microsite to collect and display ‘Make Today Matter’ stories, and they posted local community program achievements, as varied as trail restoration to puppy adoption, in market locales such as Southern Florida and Philadelphia. In July, TD Bank released a YouTube video ( [link] ) which got 4 million views in just 5 days.

B2C 74

B2C Social Media Retail Customer Acquisition 74

Beyond Philosophy

SEPTEMBER 6, 2016

It’s extremely important for targeting the best customers that their array of value requirements are well understood and that the resources devoted to getting these customers be well-applied. Companies can achieve a higher, more attractive cost/benefit ratio for customer acquisition and advocacy efforts.

Non-Profits 74

Non-Profits Customer Acquisition Social Media Sales 74

Intercom

FEBRUARY 3, 2022

Social media comments, online reviews, and customer satisfaction surveys are particularly useful to assess the success of your strategy. And that doesn’t make any mathematical sense, but it’s easier to measure new customers. It’s easier to test new customer acquisition strategies.

Real Estate 111

Real Estate CX Social Media Start-ups 111