Fonolo

MAY 16, 2019

Customer service is often not seen as the effective marketing tool that it is. It’s no surprise: on the surface, the two departments and their goals seem distinct from one another: Marketing is all about customer acquisition (or, attracting new customers), while customer service is all about customer retention.

Customer Service 124

Customer Service Customer Acquisition Customer Retention Education 124

RateMyService

SEPTEMBER 27, 2023

Our latest feature is designed to streamline the process of soliciting positive feedback from customers on your social channels, paving the way for increased online credibility and easier acquisition of potential customers. This will also unconsciously inspire other customers to leave their feedback for your brand.

Social Media 52

Social Media Customer Acquisition Gaming 52

ECXO

SEPTEMBER 30, 2024

This misalignment can cause friction, as sales may push for immediate solutions that internal teams are not ready to deliver, leading to rushed or incomplete customer offerings. Their success is typically measured in terms of deals closed, customer acquisition rates, and sales growth.

Sales 156

Sales Customer Experience Innovation Customer Feedback 156

VOZIQ

MAY 6, 2021

How to Win the Retention Game: A Case Study with Lingopie. Customer acquisition and customer retention are two essential metrics for any organization. Read these interesting observations about why AI projects face deployment delays and budgetary overruns and fail to meet business goals.

Customer Retention 52

Customer Retention Customer Acquisition Gaming AI 52

VOZIQ

MAY 6, 2021

How to Win the Retention Game: A Case Study with Lingopie . Customer acquisition and customer retention are two essential metrics for any organization. Read these interesting observations about why AI projects face deployment delays and budgetary overruns and fail to meet business goals. .

Customer Retention 52

Customer Retention Customer Acquisition Gaming AI 52

Shep Hyken

DECEMBER 10, 2021

Customer acquisition costs approximately five times more than customer retention, so what steps can companies take to keep the subscribers they already have happily engaged? . Seamlessly onboard your subscribers.

Entertainment 77

Entertainment Customer Acquisition Omnichannel Gaming 77

VOZIQ

NOVEMBER 2, 2022

Applying Gartner’s Analytics Maturity Model to Assess Your Customer Retention Program – Forbes. A 2013 study by McKinsey found that data-driven organizations are 23 times more likely to outcompete in customer acquisition, have a more loyal customer base, and are 6.5 times more likely to retain customers.

Customer Retention 40

Customer Retention Customer Acquisition Compliance AI 40

VOZIQ

NOVEMBER 1, 2022

Applying Gartner’s Analytics Maturity Model to Assess Your Customer Retention Program – Forbes. A 2013 study by McKinsey found that data-driven organizations are 23 times more likely to outcompete in customer acquisition, have a more loyal customer base, and are 6.5 times more likely to retain customers.

Customer Retention 40

Customer Retention Customer Acquisition Compliance AI 40

SurveySensum

SEPTEMBER 11, 2024

This lack of information creates a gap between what experiences you are providing and what experiences your customers are expecting. So, to succeed in the era of AI, companies need to prioritize customer acquisition and effective utilization of comprehensive customer data.

Predictive Analytics 52

Predictive Analytics AI Customer Experience Text Analytics 52

Hodusoft

SEPTEMBER 21, 2022

Customer experience. Customer acquisition or retention. Customer satisfaction. Best practices to level up your outbound game. Order tracking, etc. Telecalling. Promotion or offer update. Market research or survey. Feedback collection. Post-purchase follow-up, etc. Primary focus. Evaluation metrics. Closed deals .

CRM 96

CRM Actionable Insights Business Growth Sales 96

VOZIQ

FEBRUARY 11, 2022

Winning back cancelled customers need very expensive discounts and offers. It can get as costly as new-customer acquisition. So how do companies address the risk of customer churn? The post The Economics of Customer Churn appeared first on VOZIQ AI. Learn how we do it at VOZIQ.

Customer Acquisition 56

Customer Acquisition AI Gaming Business Growth 56

Intercom, Inc.

MAY 10, 2018

I hosted Andrew on our podcast to chat about the changing landscape of customer acquisition, how his “Law of Shitty Clickthroughs” manifests itself in today’s growth channels, and what the rest of us can learn from the likes of Dropbox and Uber. If you enjoy the conversation check out more episodes. Dating apps are also like this.

Start-ups 224

Start-ups Gaming Customer Acquisition B2B 224

Zendesk

OCTOBER 13, 2022

This made customers’ initial experiences with the brand even better. For UncommonGoods , an online retailer specializing in unique gifts, the shift from email to a CX solution was the game-changer. How to uplevel your CX organization (or help ensure you stay at the top of your game). Scale CX for volume and growth.

Retail 52

Retail Customer Retention CX Gaming 52

Intercom, Inc.

NOVEMBER 14, 2019

Why you need a customer success team. As a discipline, customer success is relatively new to the game. At the highest level, when customers decide to purchase your product, they’re buying a relationship. Developing a customer-centric team. Ultimately, customer success can’t be the focus of a single team.

Sales 108

Sales Gaming Education Customer Relationship 108

Intercom, Inc.

JULY 21, 2022

We’ll also hear Andrew Chen, general partner at Andreessen Horowitz, talking about the changing landscape of customer acquisition. Chasing free customer acquisition. This is another reason why a lot of gaming companies are hard to fund from a venture perspective – there’s built-in natural churn.

Start-ups 215

Start-ups E-commerce Engineering Customer Acquisition 215

ECXO

DECEMBER 26, 2023

About the book: In the war for customer acquisition, businesses invest millions of dollars to improve customer experience. Here is the link. The Experience Mindset: Changing the Way You Think About Growth by Tiffani Bova. Here is the link.

CX 156

CX Social Media Sports Customer Service 156

SurveySensum

SEPTEMBER 21, 2023

Company A, decided to run a substantial marketing campaign, investing hundreds of dollars in hopes of acquiring new customers. Unfortunately, the campaign only yielded two customers, generating a total of $50 in business. In contrast, Company B chose to focus on retaining its existing customer base by introducing loyalty programs.

Customer Retention 52

Customer Retention Non-Profits Social Media Gaming 52

Beyond Philosophy

FEBRUARY 21, 2016

As regards both b2b and b2c customer-supplier relationships, lack of confidence and belief is driven by insecurity and egotism, and ability to be confident is based on feelings of safety and acceptance. The name of the emotion-based game is ‘trustworthiness’.

B2C 68

B2C Social Media B2B Customer Acquisition 68

Intercom, Inc.

DECEMBER 12, 2019

With this new approach, Vidyard is playing the long game: operating with the philosophy that improving their customers’ day-to-day lives with a free and easy video service in the short term will generate goodwill and customer loyalty that will sprout into dollars later. But it isn’t about giving away the farm.

Sales 169

Sales Start-ups Customer Acquisition Compliance 169

Aquire

SEPTEMBER 30, 2021

Does your business focus more on customer acquisition or customer retention? The most common answer is acquisition but the focus should be on retention. With the right customer retention strategies, you can ensure steady revenue and avoid losing market share to competitors. Let us know in the comments.

Customer Retention 52

Customer Retention Customer Acquisition Start-ups Customer Satisfaction 52

CommBox

MAY 18, 2022

Although you’ll target a narrower audience, you’ll also reduce customer acquisition costs and churn rates. Another reason why you may lose customers is that the competition simply does a better job than you. You’re Behind The Competition .

Social Media 98

Social Media Omnichannel Customer Acquisition Customer Loyalty 98

Beyond Philosophy

JUNE 23, 2015

We call this indiscriminate solicitation of prospective customers one variation of the “Casanova Complex” customer acquisition model, reflective of the 18th century Italian adventurer, perhaps best known for his many female “conquests.” Another sweepstakes program secured 126,000 registrants.

E-commerce 98

E-commerce Retail Customer Acquisition Government 98

SurveySensum

JULY 6, 2023

You’ve poured your heart and soul into creating captivating marketing campaigns, investing substantial resources in driving customer acquisition. Yet, despite these efforts, you notice a decrease in sales and declining customer loyalty. Even as a retail giant , Reliance Trends struggles with customer retention.

Customer Satisfaction 52

Customer Satisfaction Retail Social Media Net Promoter Score 52

SurveySensum

JULY 6, 2023

You’ve poured your heart and soul into creating captivating marketing campaigns, investing substantial resources in driving customer acquisition. Yet, despite these efforts, you notice a decrease in sales and declining customer loyalty. Even as a retail giant, Reliance Trends struggles with customer retention.

Customer Satisfaction 52

Customer Satisfaction Retail Social Media Net Promoter Score 52

BeyondPhilosophy

NOVEMBER 9, 2023

So, when I share some statistics I read regarding customer satisfaction and leveraging behavioral economics, some of which I felt very glass-half-empty about, I hope a few of you, with your half-glass-full dispositions, will help me see the bright side. Growth can come from your current customer base if they’re more satisfied.

Customer Satisfaction 52

Customer Satisfaction Customer Retention Customer Acquisition Management Consulting 52

Helpt

MARCH 10, 2023

However, early-stage businesses often make crucial mistakes when they try to keep costs low; they assume that spending on anything other than product development and customer acquisition is unnecessary. However, customer satisfaction is paramount to success, and they expect immediate solutions to their problems.

Business Growth 52

Business Growth Customer Satisfaction Start-ups Customer Acquisition 52

Hodusoft

AUGUST 8, 2024

We all know that the rising cost of advertisements leads to high customer acquisition costs. Apart from that, the customer retention rate for the e-commerce sector is between 20 and 30 percent, as per several industry experts. E-commerce companies can build a huge competitive advantage by delivering exceptional customer service.

E-commerce 52

E-commerce Customer Retention Customer Satisfaction Customer Relationship 52

Hodusoft

JULY 24, 2024

But when it manages to retain customers for long and win their loyalty, it sets itself up for success. Here are some reasons why customer retention is extremely important for modern-day businesses: 1. The next best way is to level up their customer service game by adopting the following strategies.

Customer Retention 52

Customer Retention Omnichannel Customer Loyalty CX 52

SurveySensum

AUGUST 23, 2023

It also suggests the company is treating its customers well. But if the score isn’t so great, it’s a sign that the company needs to up its game and make things better for customers. Well, a positive NPS score means lots of people are raving about your company, which is like free advertising.

Net Promoter Score 52

Net Promoter Score NPS Customer Satisfaction Text Analytics 52

SixteenVentures

JULY 17, 2020

He knew that I could help increase customer acquisition by improving the quality of traffic to their site, improving the number of prospects entering his free trial and, of course, improving the conversion rate to paying customers of those that enter the free trial.

B2C 133

B2C Start-ups B2B Customer Acquisition 133

Intercom, Inc.

JULY 9, 2020

In many ways it offers him a unique perspective which he shares with us here – from his early days exploring search as a means to supporting his gaming tournament websites to spearheading the growth of an increasingly important tech discipline. Grappling with the Google game. I’ve always been a pretty curious kid.

Engineering 199

Engineering Start-ups B2C E-commerce 199

Aquire

JULY 20, 2021

But if you’re running a business, it’s also a good time to determine what customer service goals your team should focus on in the next 12 months. Improve your customer service. Good customer service boosts retention, reduces customer acquisition costs, and provides a powerful ally to your marketing strategy. .

Customer Service 98

Customer Service Social Media Omnichannel Net Promoter Score 98

Taylor Reach Group

MARCH 27, 2018

Customer Experience is Driving the Need for Ethnographic Research to Understand Why Customers Do What They Do . From marketing to customer service to the boardroom, it’s recognized that personalized, efficient and engaging customer experience drives customer acquisition, brand loyalty and customer lifetime value (LTV).

Contact Center 48

Contact Center Customer Acquisition Gaming CX 48

SurveySensum

MAY 11, 2023

Customer expectations have changed drastically, and businesses need to keep up if they want to stay competitive. So how can you stay ahead of the game? — By listening to your customers, of course! Gaming the NPS score: Use NPS the right way. But just offering your products or services online isn’t enough anymore.

NPS 52

NPS Retail Net Promoter Score Customer Satisfaction 52

SurveySensum

MAY 26, 2023

Timing & Frequency Sending the survey at the right time is crucial to measure customer expectations. – Transactional NPS (tNPS) A transactional NPS survey is sent right after the transaction. But remember, the key to success lies in continuously monitoring and acting upon the feedback received through NPS surveys.

Net Promoter Score 52

Net Promoter Score NPS Touchpoint Customer Loyalty 52

MattsenKumar

JUNE 15, 2021

Since these brands are unknown and websites are also new, customers will have a tough time trusting them with their credit card info. Customer Acquisition: A good number of D2C brands first launched on Amazon, Flipkart, and Myntra before building their e-commerce store. Relied on consumer data collected directly from them.

E-commerce 52

E-commerce Manufacturing Retail Start-ups 52

CX Journey

JANUARY 19, 2016

Image courtesy of Critical Todd The old acquisition vs. retention challenge is alive and well! The perils of focusing on customer acquisition and sales over the customer experience and retention can be summed up nicely with this: " As fast as you're bringing customers in the front door, they're running out the back door.

Customer Loyalty 42

Customer Loyalty Customer Acquisition Gaming Start-ups 42