Customer Think

APRIL 23, 2021

They’ve labeled this innovative approach, “product led growth.” ” This has led to gems of “wisdom,” “PLG is an end user focused growth model that relies on the product itself as the primary driver of customer acquisition… PLG companies are able to grow faster [.].

Customer Acquisition 86

Customer Acquisition Innovation Sales 86

Totango

FEBRUARY 28, 2024

In today’s dynamic landscape, the customer holds unprecedented power. While new customer acquisition remains important, our era of responsible growth underscores the vital importance of guiding customers toward positive business outcomes as the most sustainable pathway to success. We’re only just beginning.

Artificial Intelligence 111

Artificial Intelligence Customer Acquisition Customer-Centric Organization Sales 111

Intercom, Inc.

MAY 10, 2018

I hosted Andrew on our podcast to chat about the changing landscape of customer acquisition, how his “Law of Shitty Clickthroughs” manifests itself in today’s growth channels, and what the rest of us can learn from the likes of Dropbox and Uber. If you enjoy the conversation check out more episodes.

Start-ups 224

Start-ups Gaming Customer Acquisition B2B 224

Steven Van Belleghem

OCTOBER 17, 2022

For the moment, this metaverse-oriented eSports arena may not immediately mean something for Teleperformance’s core business – which is customer acquisition management, customer care, technical support, debt collection, social media services, and other services – but that’s not why they introduced the concept.

Sports 123

Sports Social Media B2C Gaming 123

Intercom, Inc.

APRIL 11, 2019

Over the last five years, overall customer acquisition costs have risen almost 50% – and while paid CAC is still higher than organic CAC (e.g. At an early-stage marketing team, “process” can sometimes feel like a straight jacket restricting innovation or efficiency. content marketing), organic costs are rising fast too.

Customer Acquisition 162

Customer Acquisition Innovation Start-ups B2B 162

Totango

FEBRUARY 23, 2024

Bitter tech rivals put aside their differences to create world-changing innovations. And a team focused on customer acquisition partners with a function focused on retention to maximize customer lifetime value and foster growth. Here are three key takeaways from the podcast.

Customer Acquisition 97

Customer Acquisition Sales CRM Innovation 97

SugarCRM

OCTOBER 4, 2022

But while we may be talking about a cybersecurity company, the main topic on Bret’s mind was customer experience and building a customer acquisition strategy. It All Starts with Putting The Customer First. And then that simplification creates areas for you to then go innovate and drive new change”.

Customer Acquisition 49

Customer Acquisition Innovation Start-ups Customer-Centric Organization 49

VOZIQ

MAY 5, 2023

Sales or new customer acquisition is the most fundamental and obvious contributor to revenue growth. When we set a higher revenue target for a new financial year, we establish new benchmarks for sales efforts that highlight how many new customers we should aim to acquire that year.

Customer Acquisition 40

Customer Acquisition Net Promoter Score Machine Learning Customer Retention 40

Intercom, Inc.

JULY 21, 2022

We’ll also hear Andrew Chen, general partner at Andreessen Horowitz, talking about the changing landscape of customer acquisition. Chasing free customer acquisition. There is definitely an innovation in that space. Then, they end up crashing back to earth because they don’t have strong retention.

Start-ups 215

Start-ups E-commerce Engineering Customer Acquisition 215

C3Centricity

AUGUST 20, 2017

Faster growth, increased profitability, or more successful innovations? However, it is now well documented that it is easier to increase sales amongst your current customers than it is to go out and attract news customers to buy. In other words, it is twice as profitable to retain a customer than to acquire a new one.

Innovation 48

Innovation Manufacturing Start-ups Customer Acquisition 48

Fonolo

OCTOBER 10, 2018

Many brands have recognized this fact, and are responding appropriately with innovative strategies. Turn your attention to these great examples of how the world’s biggest brands are putting their customers first and seeing massive customer growth as a result. Happy Customer = Happy Company.

Customer Service 104

Customer Service Artificial Intelligence Social Media Entertainment 104

Beyond Philosophy

JUNE 20, 2015

In order for the company to protect and build bonding levels, our counsel was that the organization must continue to find innovative ways to meet the emerging needs of its customers. The first, a B2C example, involves a major player in the cable television industry.

B2C 102

B2C B2B Entertainment Customer Acquisition 102

Shep Hyken

JULY 26, 2021

What is Customer Retention? (+ 8 Customer Retention Strategies) by Madeleine Wilson. Business 2 Community) While customer acquisition, ratings and reviews, and social proof are the most externally visible success indicators for your brand, customer retention is an integral part of the health of your organization.

Customer Service 92

Customer Service Contact Center Customer Retention AI 92

Experience Investigators

FEBRUARY 18, 2025

Memorable, meaningful customer experiences turn typical transactions into impactful moments that build customer loyalty and help you continually innovate and reach more people effectively. However, many business leaders think of CX as a cost center for their organizations.

Customer Experience 52

Customer Experience Non-Profits CX Education 52

Callminer

AUGUST 1, 2017

Being responsive and getting back to potential customers in a timely manner. Prospective customers like to feel like they matter. Being responsive, setting follow-up reminders, and doing what you say you are going to do increases customer acquisition and helps the center run more efficiently. Katherine Dougherty.

Contact Center 334

Contact Center Real Estate Start-ups Sales 334

Experience Investigators

FEBRUARY 1, 2022

Customer experience management means caring about the employees who are designing, delivering and driving customer journeys. It also means tapping into their ideas around innovation for the customer experience. . It means investing in their education, their feedback cycles, and their wellness. It’s literally a win/win.

Customer Experience 136

Customer Experience CXM Net Promoter Score CX 136

Totango

DECEMBER 7, 2023

Each pod consists of two account executives, two customer success managers (CSMs), and a product manager who meet weekly to review Totango scorecard metrics for the vertical and discuss opportunities, risks, renewals, product roadmaps, and more. Our hypothesis is that NPS is going to improve for each vertical,” Hodges said. “We

Sales 95

Sales Scorecard NPS Customer Acquisition 95

Intercom, Inc.

JANUARY 25, 2023

I’ve been here for 10 years already, but it’s amazing to see how much innovation is going on. Liam: I’d love to talk about how to create a growth engine and how customer success marketing and product teams can partner to make that a success. Liam: That’s great. How are you finding the Bay Area at the minute?

B2B 118

B2B Customer Acquisition Start-ups Sales 118

Beyond Philosophy

MAY 10, 2016

As customers in all b2b and b2c sectors steadily become more actively digitized in their daily lives, companies are having to respond, and hopefully stay ahead, in the race to build stronger interpersonal relationships with them. Who’s doing this well, using innovative techniques and setting standards for others to follow?

Social Media 74

Social Media B2C Retail Customer Acquisition 74

Retently

MAY 31, 2024

Data-Driven Insights : Leveraging customer feedback and data, CSMs inform product improvements and innovation, ensuring your offerings remain competitive and relevant. Creating a Culture of Customer Success At the end of the day, your company’s success will come down to customer acquisition and retention.

Net Promoter Score 142

Net Promoter Score Engineering Customer Retention Customer Feedback 142

Intercom, Inc.

AUGUST 21, 2019

Popular influencer review sites are always a good source of referral traffic and many of them are open to signing up for your affiliate programs which can be a great source of qualified leads for your business and a powerful customer acquisition strategy. Help entering a new market. Conduct a competitor analysis.

Start-ups 172

Start-ups Customer Acquisition B2B Business Operations 172

ECXO

DECEMBER 26, 2023

About the book: The Digital Seeker distils key lessons from the compelling stories of innovative businesses: not just tech companies but companies spanning a wide range of industries, including amusement parks, fashion, sports, health care, distribution, and the public sector. Here is the link.

CX 156

CX Social Media Sports Customer Service 156

Totango

OCTOBER 2, 2020

A business model dependent on new customer acquisition will struggle when companies inevitably try to slim spending down during a downturn. The company may continue to stay in business, but it will struggle to thrive, as the cost of acquisition eats away at profits.

Customer Retention 118

Customer Retention Non-Profits Customer Acquisition Customer Relationship 118

ClearAction

AUGUST 22, 2020

You can make a vital impact even when customers are experiencing difficulties and use of technologies must be scaled back. Proven winners both during and after a down cycle are those that embrace a slowdown as an opportunity to strengthen innovation and business processes. Voice-of-Customer Almost-Free. Customer Engagement.

Customer Experience 77

Customer Experience Non-Profits Gambling Innovation 77

Retently

NOVEMBER 27, 2024

Demand for Innovation : Nearly 90% of Gen Z consumers express interest in technologies like AR and VR for shopping, showing a growing appetite for immersive, tech-enabled experiences. Tools to Decode Buyer Behavior To keep up with these trends, you need the right tools to analyze customer behavior and refine your strategies.

Sales 148

Sales Social Media Predictive Analytics Start-ups 148

PeopleMetrics

DECEMBER 12, 2017

These systems capture customer data from disparate information silos such as emails, ERP systems, and business intelligence tools to provide analytics around sales cycles, marketing campaigns, customer acquisition strategies, etc.

CEM 84

CEM CRM Customer Relationship Management VOC 84

ClearAction

NOVEMBER 11, 2022

It encourages balance of energy and investment in proactively retaining and acquiring customers. When you proactively retain customers, your non-customer-facing groups collaborate to prevent recurrence of prevalent issues that cause customer pain. This is a powerful and effective motivator.

Customer Experience 71

Customer Experience Key Driver Analysis Customer Acquisition CX 71

VOZIQ

AUGUST 13, 2023

Through this book, you’ll discover the alchemical formula for building unwavering customer trust, forging deep emotional connections, and exceeding expectations at every touchpoint. The Secrets to Attracting and Keeping Your Dream Customers: Comprehensive Guide to Customer Acquisition and Retention.

Customer Acquisition 52

Customer Acquisition Customer Retention Finance Actionable Insights 52

CX Journey

MARCH 3, 2015

With another, I asked: Have you ever wondered why customers say they buy your products based on price - and then, in the end, they also stop buying because of price? Why Customers Really Leave And finally, the last one pondered this: Is your customer acquisition (and retention) strategy based on discount pricing?

CX 67

CX Innovation Customer Acquisition Customer Retention 67

Execs In The Know

MARCH 13, 2023

It is the world’s largest car sharing marketplace and has been named Fast Company’s 10 Most Innovative Companies in Transportation. During Customer Response Summit (CRS) Austin, Julie Weingardt, Chief Operations Officer at Turo, was one of our keynote speakers. It’s like Airbnb, but for cars.

Transportation 88

Transportation Non-Profits Sports Hospitality 88

Retently

FEBRUARY 21, 2024

This open-ended response allows customers to provide information about discovery channels you may not have considered or are unaware of. The insights gathered from these responses can be invaluable, revealing unexploited avenues for customer acquisition or highlighting emerging trends in consumer behavior.

Social Media 78

Social Media Engineering Customer Acquisition Retail 78

CSM Practice

FEBRUARY 8, 2023

However, while churn rate is helpful for flagging general customer success issues, it won’t necessarily help you diagnose their root causes. Customer Acquisition Cost The customer acquisition cost (CAC) indicates how much you’re spending on acquiring new customers through advertising and digital marketing strategies.

Net Promoter Score 52

Net Promoter Score Customer Acquisition Innovation NPS 52

Customer Bliss

JUNE 23, 2016

Before we dive a bit deeper on customer retention, let me give you a couple of ‘quick hits’ if you’re a busy person who can’t find the time to read the whole post: On virtually every episode of my podcast so far (10 to this point), we talk about customer retention — and that’s across different industries.

Customer Retention 69

Customer Retention Customer Acquisition Sales Customer Experience 69

Win the Customer

SEPTEMBER 8, 2023

A seamless and positive CX reassures customers that your startup is reliable, dependable, and worthy of their investment. Differentiation in a Competitive Landscape Innovative ideas alone are not enough to stand out in today’s competitive startup ecosystem. Reducing Customer Churn Startups can’t afford to lose customers.

CX 59

CX Social Media Touchpoint Customer Acquisition 59

CSM Practice

JULY 6, 2020

It will also help strengthen customer engagement and better customer journeys throughout the crisis. Less demand for solutions results in higher Customer Acquisition Costs (CACs) as it will cost more to find and sell a viable customer. Customer success has always been about helping customers to achieve their goals.

Customer Acquisition 71

Customer Acquisition Sales Start-ups Innovation 71

CSM Practice

JULY 6, 2020

It will also help strengthen customer engagement and better customer journeys throughout the crisis. Less demand for solutions results in higher Customer Acquisition Costs (CACs) as it will cost more to find and sell a viable customer. Customer success has always been about helping customers to achieve their goals.

Customer Acquisition 71

Customer Acquisition Sales Start-ups Innovation 71

Customer Bliss

JANUARY 19, 2016

Proactive experience reliability & innovation (Competency 4) builds out your “Revenue Erosion Early Warning System.”. It enables leaders to know before customers tell you – if your operation is reliable (or unreliable) at key customer touchpoints. Build a Customer Experience Development (CXD) Process. Conclusion.

Touchpoint 44

Touchpoint Manufacturing Innovation Customer Acquisition 44