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It encourages balance of energy and investment in proactively retaining and acquiring customers. Your Marketing team supports customer retention in balance with customeracquisition. Your non-customer-facing groups and partners learn how to prevent issue occurrence. This is a powerful and effective motivator.
CustomerAcquisition Costs (CAC) are influenced by Net Promoter Score (NPS), Health Score, and Satisfaction ratings. This also applies to Employee and Partner Acquisition. The correlation analysis (aka keydriveranalysis) identifies which defects and expectations are problematic: why the 1:1 ratio failed.
They don’t know how to identify the right mix of brand attitudes and strategies to improve key outcomes such as customeracquisition, website traffic, or subscriptions. Brand Impact Simulator uses a proven methodology — Johnson’s relative weight analysis — to understand the relationship between correlated variables.
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