SaaS marketing 101: marketing for growth and survival
Intercom, Inc.
FEBRUARY 12, 2018
From here, subtract all the costs you might incur to create that shovel (manufacturing, storage, etc.) When the funnel is in place you should rank each idea by two factors: difficulty (cost, time to execute, feasibility) and impact (revenue, profit, customers acquired). 2% of those visitors (10 people) buy a shovel.
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