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Subscribing to the future with Zuora’s Carl Gold

Intercom, Inc.

Customer acquisition costs are rising , churn is every company’s poison pill, and the competition is relentless. Take Caterpillar , the world’s largest construction equipment manufacturer, that has been selling tractors, engines, and other machinery for nearly 100 years. In other words, decidedly not Netflix.

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SaaS marketing 101: marketing for growth and survival

Intercom, Inc.

Customers: people who buy your products. Systems: a combination of people, processes and technology that can run over and over again. The specific demand generation system you build varies based on what type of product you sell and the customers you hope to attract. Awareness: knowledge of your existence and what you do.

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8 Ways Modern CRM is Reshaping The Manufacturing Industry

SugarCRM

The manufacturing sector is not only riding but embracing this new age wave of digital transformation. In this article, we will explore a few of the top ways companies are using CRM solutions to revolutionize the manufacturing sector. Top 8 Ways Manufacturers are Using CRM to Revolutionize Their Industry 1.

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7 Reasons Why SMBs Can Boost Revenue by Outsourcing Technical Support

Helpt

Here are the top 7 reasons how SMB manufacturing companies can boost revenue and focus on growth by investing in customer experience. By having a dedicated team of professionals to handle your technology needs, you can free up your staff to focus on other areas of your business.

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Thriving in Customer Experience on a Tight Budget

ClearAction

Customer experience management on a tight budget can still achieve great progress. You can make a vital impact even when customers are experiencing difficulties and use of technologies must be scaled back. Expand innovation horizons to include the end-to-end customer experience journey.

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Deep Dive into Global D2C Brands: 5 Brands Making A Difference

MattsenKumar

The practice of manufacturers selling directly to customers is gaining popularity. The advent of evangelical technology and the grand success of online selling has enabled brands to go solo. A D2C brand invests in product innovation, design, and manufacturing. What are the Challenges of D2C E-commerce?

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Customer Experience + Marketing: Pro’s & Con’s

ClearAction

When CRM (sometimes equated with customer experience management ) came on the scene in the mid-90s, Service departments evolved from cost containment to revenue mandates, facilitating up-selling and cross-selling as customer retention tactics. Value creation occurs through Engineering, Manufacturing, and/or Operations.