Totango

OCTOBER 2, 2020

We are seeing this now, as the pandemic recession pushes companies to reduce their spending on non-essentials , such as subtle product variations, and instead, portray themselves as dependable and steady by focusing resources on the bottom-line. It is an example worth following in the B2B recurring revenue sector.

Customer Retention 118

Customer Retention Non-Profits Customer Acquisition Customer Relationship 118

Intercom, Inc.

JULY 26, 2018

An organic approach to customer acquisition. How did you approach getting your earliest customers in those days? We could get profitable if we laid off half the team. We weren’t profitable from making those cuts, but it extended the runway so that we didn’t run out of money in six to eight weeks.

Non-Profits 137

Non-Profits Finance Start-ups Customer Acquisition 137

Execs In The Know

MARCH 13, 2023

Being Customer Obsessed According to Forrester Research , customer- obsessed companies report 2.5 times better customer retention and employee engagement than non-customer-obsessed companies. “Customer obsession starts with the customer and works backward,” explained Weingardt.

Transportation 88

Transportation Non-Profits Sports Hospitality 88

Retently

NOVEMBER 27, 2024

With rising customer acquisition costs and intense competition, boosting your conversion rate is essential for growth. Conversion Rate Optimization (CRO) focuses on fine-tuning your website and checkout process to turn casual visitors into paying customers, boosting revenue without needing to spend more on attracting traffic.

Sales 148

Sales Social Media Predictive Analytics Start-ups 148

Zendesk

MAY 19, 2022

Compared to B2B sales, B2C sales are usually more spontaneous and generate a lower profit per sale. A lead is any potential customer who expresses interest in your company’s products or services. Leads can be inbound (the customer reaches out to you) or outbound (you reach out to them). Customer acquisition cost (CAC).

Sales 98

Sales Non-Profits B2C CRM 98

SurveySensum

DECEMBER 18, 2024

For example, NPS email surveys usually get high responses since customers find them to be non-intrusive. Also, it is easy to fill up an email survey since it gives enough buffer time for the customer to think and update. The survey response is bound to vary due to various factors.

Net Promoter Score 52

Net Promoter Score NPS Actionable Insights Non-Profits 52

ClearAction

AUGUST 22, 2020

This strengthening better aligns offerings and ways of doing business in ways that matter to customers and are hard for competitors to copy. Voice-of-Customer Almost-Free. Objective: provide non-customer-facing groups with relevant insights to guide their strategies, policies, processes and hand-offs. Compelling Action.

Customer Experience 77

Customer Experience Non-Profits Gambling Innovation 77

Gainsight

JUNE 15, 2022

The strategy uses the product as the primary tool for customer acquisition, retention, and expansion. There are different PLG tactics for each of these different points in the customer journey. At the acquisition stage, we most often see freemium or free trial offerings. What percentage of your customers stay. .

Non-Profits 52

Non-Profits Customer Acquisition Actionable Insights Sales 52

ClearAction

OCTOBER 12, 2022

You may have profit sharing or mutual funds or stocks, where each share’s value matters. Employee experience, partner experience, and customer experience contribute to EPS. Customer Acquisition Costs (CAC) are influenced by Net Promoter Score (NPS), Health Score, and Satisfaction ratings. Please comment below!

Key Driver Analysis 62

Key Driver Analysis Non-Profits Net Promoter Score Sports 62

Experience Investigators

FEBRUARY 18, 2025

A key factor for business success and profitability (where revenue outpaces costs) is the customer experience (CX). There are several ways we can actually improve profitability with an intentional customer experience strategy. So, whats missing? Lets flip the script! Thats where the Intentional CX Strategy comes in!)

Customer Experience 52

Customer Experience Non-Profits CX Education 52

ClearAction

SEPTEMBER 22, 2022

Lost ROI on customer acquisition cost. Preventing churn : Customer Service + escalations + remedies + refunds + returns. Customer Success + Loyalty programs. For example, the contact center is asked to shift from a cost center to a profit center.

CX 62

CX Sports Non-Profits Touchpoint 62

Customer Bliss

AUGUST 8, 2017

With a track record in transformational leadership, Stephen has built a reputation for leading and implementing successful customer focused, innovative and profitable initiatives. During his career, he has also held a number of non-executive roles with professional bodies and the financial services regulator. More About Stephen.

Non-Profits 55

Non-Profits Innovation Customer Acquisition Technology 55

ClearAction

DECEMBER 5, 2023

Right the First Time leads to Freed-up Resources, which reduces Customer Acquisition Costs, Customer Service Value costs, and Customer Retention costs (Customer Health Score), which lead to Margin Expansion. Ultimately, your salary, budget, and profit-sharing are provided by customers.

CX 62

CX Non-Profits Data Mining Start-ups 62

Customer Experience Matrix

FEBRUARY 6, 2007

The most conservative approach is to not rely on these behaviors at all and to justify acquisition efforts based only on the initial sale. But in many businesses this would greatly reduce long-term profits by choking off new customer acquisitions. They can then set appropriate allowable acquisition costs for each group.

Non-Profits 48

Non-Profits Customer Acquisition Sales Customer Expectations 48

ClearAction

MARCH 22, 2024

This was summarized in Stephen Diori’s Forbes article: “Delivering Superior Customer Experience is a Team Sport” 2 (All the quotations below are from Diori’s article. Non-quotation phrases are from Lynn Hunsaker.) “Commercial operations are increasingly out of sync with the customer journey they support.”

Sports 62

Sports CX Scorecard Touchpoint 62

Intercom

FEBRUARY 3, 2022

And further along the line, customer support started being treated as a cost center – a necessary, but non-profitable part of a business. Today, more and more businesses are realizing the true bottom-line impact of creating great customer experiences. It’s easier to test new customer acquisition strategies.

Real Estate 111

Real Estate CX Social Media Start-ups 111

MattsenKumar

JUNE 3, 2021

With small businesses shutting down and the non-availability of products on the web, people are coaxed to forget their culture and roots. While in India, veg pickles are popular, Chinese prefer non-vegetarian pickles. The final price will drop with no middle man involved, and the overall profit will also increase.

E-commerce 52

E-commerce Retail Non-Profits Government 52

SurveySensum

SEPTEMBER 21, 2023

Company A, decided to run a substantial marketing campaign, investing hundreds of dollars in hopes of acquiring new customers. Unfortunately, the campaign only yielded two customers, generating a total of $50 in business. In contrast, Company B chose to focus on retaining its existing customer base by introducing loyalty programs.

Customer Retention 52

Customer Retention Non-Profits Social Media Gaming 52

Hodusoft

OCTOBER 19, 2023

As per a report , companies with a highly engaged workforce are 21% more profitable and 17% more productive as compared to those with disengaged staff. This proves that employee engagement is a fundamental factor in business profitability. This methodology uses principles to streamline processes and remove non-value-added activities.

Contact Center 52

Contact Center Predictive Analytics Non-Profits Customer Satisfaction 52

SugarCRM

APRIL 12, 2021

Without understanding the why or having a time-aware picture of accounts , sales has no discernable way to accurately stem the outflow of customers with traditional CRM systems. . Customer acquisition costs more than customer retention. Increased visibility is invaluable to understanding customers and their behaviors.

Non-Profits 26

Non-Profits Artificial Intelligence CRM Predictive Analytics 26

Qualtrics

AUGUST 25, 2021

They don’t know how to identify the right mix of brand attitudes and strategies to improve key outcomes such as customer acquisition, website traffic, or subscriptions. But some simply aren’t in a position to do so (sometimes due to limited resources) or don’t know exactly where to begin.

Key Driver Analysis 26

Key Driver Analysis Non-Profits Customer Acquisition Gaming 26

SixteenVentures

DECEMBER 31, 2019

Everyone is in Customer Success. Customer Success Beyond Usage Data. Customer Success At Your Expense Hurts Everyone. The Role of Customer Success in… Customer Development. Customer Acquisition. Customer and User Onboarding. also known as Customer-driven Growth). Technical Support.

Start-ups 137

Start-ups Sales NPS Non-Profits 137

Customer Bliss

SEPTEMBER 14, 2017

Relationships are one of the only things that can get you through a conversation largely dominated by profit/revenue metrics. One of the big changes in five years is a new mantra: “Defend the customer, not our process.” It’s too often to think “Oh, we told the customer this a million times, it’s their fault and not yours.”

Non-Profits 61

Non-Profits Start-ups Customer Acquisition Government 61