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What is customer acquisition cost and why does it matter?

Intercom, Inc.

How to think about costs in your customer acquisition strategy. You have three ads in circulation and each ad produced ten customers. If all you care about is optimizing for customer acquisition, you might think all five ads were created equal and allocate your budget accordingly. Lifetime Value. Payback Periods.

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The Preoccupation With Pre-Customers

Beyond Philosophy

It’s extremely important for targeting the best customers that their array of value requirements are well understood and that the resources devoted to getting these customers be well-applied. Companies can achieve a higher, more attractive cost/benefit ratio for customer acquisition and advocacy efforts.

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Customer retention strategy: Is it too late?

Customer Bliss

Business tends to grow as a result of two factors: Your customer acquisition strategy. Your customer retention strategy. If you’re not acquiring and then retaining customers constantly, your business probably doesn’t have many years left. This all leads to one place: you need a customer retention strategy.

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Customer Retention During Economic Downturns: What’s Top of Mind for Your Customers?

Totango

We are seeing this now, as the pandemic recession pushes companies to reduce their spending on non-essentials , such as subtle product variations, and instead, portray themselves as dependable and steady by focusing resources on the bottom-line. It is an example worth following in the B2B recurring revenue sector.

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Baremetrics’ Josh Pigford on launching – and pivoting – quickly

Intercom, Inc.

An organic approach to customer acquisition. How did you approach getting your earliest customers in those days? We could get profitable if we laid off half the team. We weren’t profitable from making those cuts, but it extended the runway so that we didn’t run out of money in six to eight weeks.

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The ultimate sales glossary: 100 sales terms to know

Zendesk

Compared to B2B sales, B2C sales are usually more spontaneous and generate a lower profit per sale. A lead is any potential customer who expresses interest in your company’s products or services. Leads can be inbound (the customer reaches out to you) or outbound (you reach out to them). Customer acquisition cost (CAC).

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Thriving in Customer Experience on a Tight Budget

ClearAction

This strengthening better aligns offerings and ways of doing business in ways that matter to customers and are hard for competitors to copy. Voice-of-Customer Almost-Free. Objective: provide non-customer-facing groups with relevant insights to guide their strategies, policies, processes and hand-offs. Compelling Action.