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Reading list: Advice for customer retention

Intercom, Inc.

Some of the advice in these posts is going to be less applicable in the current moment than it would otherwise be, but thinking carefully about the fundamentals of your customer retention strategy is vital no matter how buoyant or troubled the broader economic outlook. Reduce churn by re-engaging your customers.

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Gross Retention vs. Net Retention: What’s the Difference?

Totango

GRR provides a long-term outlook on how much revenue you can expect to make without assuming your customers increase their spending. At the same time, it tells you how much revenue you’re losing because of customer churn or downgrades.

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25 Call Center Leaders Share the Most Effective Ways to Boost Contact Center Efficiency

Callminer

Being responsive and getting back to potential customers in a timely manner. Prospective customers like to feel like they matter. Being responsive, setting follow-up reminders, and doing what you say you are going to do increases customer acquisition and helps the center run more efficiently. Katherine Dougherty.

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What is channel sales? Sales channel strategy and guide

Zendesk

Your upselling, negotiations, price points, customer acquisition , and customer service outlook are all crucial parts of your brand. Seventy-three percent of partners say parent company channel programs are too complex , so state your offer succinctly and assess interest with an honest outlook. Step 3: Recruitment.

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Acquisition Addiction’s Impact on Customer Experience ROI

ClearAction

Michael Brenner, CEO of Marketing Insider, says: “The biggest mistake companies make when analyzing retention rates is not seeing that a high churn rate is the result of poor customer acquisition efforts.” Creating & keeping a customer (i.e. customer-centric management) is guided by customer lifetime value.

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The Metrics That Matter: 13 SaaS KPIs You Should Track in 2023

SurveySensum

This is why SaaS businesses must focus heavily on retaining customers and ensuring that they keep using their products and services. So, the main SaaS KPIs that companies focus on are customer retention , customer acquisition cost, customer lifetime value, and monthly revenue. But why measure it?

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Top Customer Success Trends To Watch For In 2020

Gainsight

On a recent webinar with one of our private equity partners, Gainsight CEO Nick Mehta shared an inspiring outlook on what’s to come in the year 2020 for customer success. This is a partial transcript of Nick and Gainsight’s vision of the future of customer success.

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