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Why You Should Add Predictive Analytics to Your CEM Toolbox

Callminer

Yet research shows that the majority of organizations are still prioritizing customer acquisition over retention, with fewer than half of survey respondents citing customer satisfaction as a key goal. The post Why You Should Add Predictive Analytics to Your CEM Toolbox appeared first on CallMiner.

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Addressing e-commerce’s 5 biggest CX challenges with AI and personalization

Adrian Swinscoe

Over the past eight years, customer acquisition costs have soared 222%. [] The post Addressing e-commerces 5 biggest CX challenges with AI and personalization first appeared on Adrian Swinscoe. This is a guest post from Ken Tantsura, the Vice President of Innovations at Customertimes.

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The Future of Customer Experience: Embracing AI, Predictive Analytics

SurveySensum

This lack of information creates a gap between what experiences you are providing and what experiences your customers are expecting. So, to succeed in the era of AI, companies need to prioritize customer acquisition and effective utilization of comprehensive customer data.

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Top Ecommerce Growth Strategy Tips to Skyrocket Your Sales

Retently

Predicting Trends and Driving Growth Once you’ve mastered the basics, advanced analytics can take your strategies to the next level. If tracking behavior is about understanding the present, predictive analytics is about planning for the future. Use buyer journey mapping to see where customers drop off.

Sales 148
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Customer Acquisition vs. Retention: The Perfect Balancing Act

1 to 1

To better understand this, we need to consider the fundamentals of customer acquisition vs. customer retention. What is customer acquisition? In short, it’s your ability to acquire new customers. What is customer retention? The art of perfect experiences.

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How AI Is in Danger of Suffering From ‘Shiny New Object Syndrome’

Beyond Philosophy

Predictive Analytics: As the name implies, these can tell you what will happen based on what has already happened. These programs have been around for 30 years or so and are in widespread use for areas like propensity models or trend predictions. Moreover, he doesn’t think companies are using it at scale yet.

AI 88
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Acquisition Addiction’s Impact on Customer Experience ROI

ClearAction

Michael Brenner, CEO of Marketing Insider, says: “The biggest mistake companies make when analyzing retention rates is not seeing that a high churn rate is the result of poor customer acquisition efforts.” Creating & keeping a customer (i.e. customer-centric management) is guided by customer lifetime value.