Totango

APRIL 30, 2021

Comparing the cost of customer retention versus customer acquisition underscores why retaining clients is so important. Calculating the Cost of Customer Acquisition. To calculate your average CAC, total up all the marketing and sales costs that go into your acquisition efforts for a given period.

Customer Acquisition 64

Customer Acquisition Customer Retention Social Media Engineering 64

Zendesk

MAY 19, 2022

If you’ve ever taken sales training of any kind, you know that mastering sales vocabulary is shockingly difficult. Many sales terms sound interchangeable when, in fact, they mean drastically different things. That’s why we compiled a list of the 100 most useful sales terms every salesperson needs to know. Sales job terms.

Sales 98

Sales Non-Profits B2C CRM 98

SurveySensum

FEBRUARY 24, 2025

Both Work With Unstructured Data : Both text and sentiment analysis deals with unstructured customer data and feedback, such as texts, emails, surveys, social media conversations, online reviews, etc. Common data sources for both include product reviews, social media posts, emails, call transcripts, and survey responses.

Sentiment Analysis 52

Sentiment Analysis Text Analytics Social Media Machine Learning 52

Gainsight

JUNE 9, 2022

Enter the flywheel, the lithium-ion battery of customer acquisition. In the flywheel model, acquisition and retention don’t compete, they work together. Retention makes the customer acquisition process more cost-effective, but it also accelerates acquisition by generating additional conversion opportunities. .

Customer Acquisition 52

Customer Acquisition Social Media Customer Retention Engineering 52

Retently

JANUARY 25, 2023

Gone are the days when you could drop-ship your way to success, customer experience and customer lifetime value becoming more immediate priorities. Since Facebook is the #1 platform for brands to market their products online and generate sales, a devastating impact was expected, especially for small businesses.

Social Media 31

Social Media Customer Acquisition Non-Profits NPS 31

Retently

JUNE 28, 2022

Ask customers to spread their love on social media. There’s a reason why customers that rate your business as 9 or 10 are called Promoters: they’re so happy with your product or service that they feel totally confident to recommend it to their friends and colleagues. Incetivize customers to bring in more business.

NPS 148

NPS Net Promoter Score Social Media Close the Loop 148

Intercom, Inc.

OCTOBER 2, 2018

Over the past few years Intercom’s customer base has grown considerably beyond the startup and product-focused readership we initially focused on with Inside Intercom. We still love that audience, but we now offer products for sales , marketing and support teams and have been going deep on those topics as well.

Engineering 162

Engineering Social Media Customer Acquisition Start-ups 162

Retently

AUGUST 3, 2023

That’s because the price margins between competitive brands have narrowed , services have become standardized and migration costs have been minimized, leaving out just one key differentiator – customer experience (CX). For instance, a call to an Amazon executive to get your problem solved is customer service.

Net Promoter Score 145

Net Promoter Score Customer Experience Social Media NPS 145

Intercom, Inc.

JUNE 14, 2022

CRM software is critical for tasks such as scheduling sales calls, accessing customer data, and analyzing trends across the customer journey – from browsing to buying. CRM software provides 360-degree visibility into what customers and prospects are doing, where their interests lie, and how to approach their individual needs.

Customer Relationship Management 118

Customer Relationship Management Customer Relationship CRM Social Media 118

Win the Customer

MARCH 20, 2017

The cloud service company reports customer experience is the key differentiator in driving retention and acquisition, as companies that thrill customers at every touchpoint of the buyer journey are the ones most likely to keep customers around. Forget just having a great product. Put Data to Work.

Retail 111

Retail Customer Experience Social Media Customer Acquisition 111

ECXO

DECEMBER 26, 2023

Using Behavioural Science in Marketing shows how to apply behavioural science principles in key areas of marketing, including marketing communications, email, direct mail and ad campaigns, social media marketing and sales funnel conversion strategies. messaging, social media, live chat, video chat, online reviews).

CX 156

CX Social Media Sports Customer Service 156

Fonolo

MAY 16, 2019

Customer service is often not seen as the effective marketing tool that it is. It’s no surprise: on the surface, the two departments and their goals seem distinct from one another: Marketing is all about customer acquisition (or, attracting new customers), while customer service is all about customer retention.

Customer Service 124

Customer Service Customer Acquisition Education Customer Retention 124

Fonolo

OCTOBER 10, 2018

The rise of digital commerce and the growth of social media have given consumers powerful tools to share their thoughts and feedback with brands. The ability for customers to tout their distinct opinions with far-reaching audiences is a new phenomenon that has shifted the way brands must think and operate. Did it work?

Customer Service 104

Customer Service Artificial Intelligence Social Media Entertainment 104

Aquire

JULY 20, 2021

But if you’re running a business, it’s also a good time to determine what customer service goals your team should focus on in the next 12 months. Improve your customer service. Good customer service boosts retention, reduces customer acquisition costs, and provides a powerful ally to your marketing strategy. .

Customer Service 98

Customer Service Social Media Omnichannel Net Promoter Score 98

Ameyo Callversations

SEPTEMBER 8, 2021

In the age of chats and social media, the call center is still a key to manage customer queries. It’s the closest experience towards face-to-face customer engagement. When executed right, it can be an excellent approach to meet customer demand and brand marketing. User/customer dials the business number.

Social Media 93

Social Media Contact Center Sales Entertainment 93

Experience Investigators

FEBRUARY 18, 2025

Related resource: Customer Experience ROI: Tying CX Investments to Business Success Identifying Signs of a CX Problem You can monitor several CX and operational metrics to understand if you have a CX problem. Acquisition declining?

Customer Experience 52

Customer Experience Non-Profits CX Education 52

Experience Investigators

FEBRUARY 1, 2022

If there’s no feedback gathered then they might be badmouthing the brand on other channels like social media. . Technically, you can ignore all of that and you STILL provide customer experiences. What happens on the inside of the organization is Customer Experience Management (CXM). . Crazy, right? .

Customer Experience 136

Customer Experience CXM Net Promoter Score CX 136

Zendesk

NOVEMBER 23, 2021

No matter how successful a business is, every company is going to find moments where they need a sales boost. It might be towards the beginning to build a customer base, or somewhere down the line when sales are slow. This is the time for a sales promotion. Sales promotion definition. Types of sales promotion.

Sales 52

Sales Social Media Customer Acquisition CRM 52

Zendesk

SEPTEMBER 29, 2022

There’s a lot of talk these days that outbound sales has gone the way of disco, while inbound sales is all the rage—the K-pop of selling tactics. Though there’s a lot to love about inbound techniques (and K-pop), outbound sales isn’t down for the count yet. What is outbound sales? Benefits of outbound sales.

Sales 52

Sales Social Media CRM Start-ups 52

SugarCRM

SEPTEMBER 3, 2024

In today’s fast-paced world, it’s easy to get swept up in the latest technology, especially in sales. However, while tech is undeniably transforming how we do business, traditional sales skills remain the cornerstone of success. It’s a simple yet powerful reminder to stay responsive and show up for your customers.

Sales 43

Sales Social Media CRM Customer Acquisition 43

Zendesk

FEBRUARY 17, 2022

Every interaction is an opportunity to connect with leads and push them further down the sales funnel. Lead magnets provide insight into what makes your prospective buyers tick—your sales team can leverage that information to increase their chances of converting them into customers. The reason? What makes a good lead magnet?

Social Media 98

Social Media Engineering Customer Acquisition Start-ups 98

Zendesk

AUGUST 1, 2022

Businesses know word-of-mouth marketing works, so many ask their best customers to serve as brand advocates and refer people in exchange for incentives (like a discount or gift). Both parties win when the new customer makes a purchase—the advocate gets a reward, and the company gets a sale. They build trust.

Social Media 98

Social Media Start-ups CRM Sales 98

C3Centricity

AUGUST 17, 2020

This is no longer possible as customers are sharing their experiences of companies and brands far more than just six months ago. According to the latest global statistics, social media usage saw an increase of 21 per cent, and news consumption has risen by 36 per cent. You can see the individual country breakdowns at Statista.

Social Media 118

Social Media Retail B2C Customer Service 118

Beyond Philosophy

SEPTEMBER 6, 2016

It’s extremely important for targeting the best customers that their array of value requirements are well understood and that the resources devoted to getting these customers be well-applied. Companies can achieve a higher, more attractive cost/benefit ratio for customer acquisition and advocacy efforts.

Non-Profits 74

Non-Profits Customer Acquisition Social Media Sales 74

Return Customer

JULY 25, 2018

While customer acquisition may be at the top of your list, customer retention should be as well. Your company may produce the best or only product of its type on the market, but without good customer support, your business will have a hard time holding on to customers.

Social Media 67

Social Media Customer Acquisition Customer Expectations Customer Service 67

Retently

AUGUST 20, 2024

Many startups put all of their attention on customer acquisition while spending less time than they could to create a great product. The end result is a product that attracts customers in the short term but ultimately fails to keep them. by Dave McClure Remember, it’s far cheaper to retain a customer than to acquire a new one.

Net Promoter Score 78

Net Promoter Score NPS Social Media Customer Acquisition 78

Retently

FEBRUARY 21, 2024

These options should reflect the broad spectrum of your marketing efforts, including social media, search engines, word of mouth, advertising campaigns, and any other channels relevant to your business. In terms of timing, align your survey with recent customer interactions to ensure accurate responses.

Social Media 78

Social Media Engineering Customer Acquisition Retail 78

CSAT.AI

JANUARY 4, 2023

Engage smart surveys that are brief and targeted showing you value customers and their time. . Track the sales that were most successful, what links were clicked most and on which channel(s) like website, email, your brand’s social outlets or ads on outside content. Customer Acquisition Cost (CAC).

Net Promoter Score 79

Net Promoter Score Sentiment Analysis Customer Acquisition Entertainment 79

Totango

MAY 14, 2019

Customers who are “highly satisfied” are more likely to renew, upsell, or even spread positive feedback about your brand on social media or via word of mouth. You can also use the same approach to measure the percentage of customers who describe themselves as “dissatisfied” so that you can proactively target this group.

Social Media 97

Social Media Customer Satisfaction Customer Acquisition Customer Expectations 97

Lumoa

JUNE 26, 2023

In fact, several companies, ranging from media to finance, are already investing in an omnichannel customer experience to boost their sales and revenue. For example, Target, one of the top US retail chains, improved its pickup sales with an omnichannel campaign. Can you work with the same efficiency?

Omnichannel 78

Omnichannel Net Promoter Score Customer Experience Social Media 78

Zendesk

NOVEMBER 1, 2021

For example, the customer success team at a sales CRM company helps clients become knowledgeable experts who can then use the software to automate their sales process. The CS team provides onboarding resources—such as videos, knowledge base articles, and blogs—so their customers can make the most of the CRM.

Customer Experience 98

Customer Experience Net Promoter Score Touchpoint CRM 98

Customer Experience Matrix

NOVEMBER 16, 2011

Remember all that yammering about how today’s buyers do their own research, don’t talk to sales until late in the process, and get their information from social media rather than experts? Marketing process: describe your current methods for customer acquisition, relationship development, and retention.

Social Media 76

Social Media CRM Customer Acquisition Sales 76

Retently

FEBRUARY 27, 2019

This is the moment when you need to get rid of sales pitches, look into specific customer needs, and suggest ways to solve their problems using your service/product. Monitor Social Media. As it stands, approximately 84% of consumers expect a response within 24 hours if they post complaints on social media.

Social Media 111

Social Media NPS Start-ups Net Promoter Score 111

Hodusoft

SEPTEMBER 4, 2024

How The Right Call Center Solution Can Enhance E-commerce Sales? Choosing the right call center solution can mean the difference between achieving (even surpassing) the targeted sales volume and missing the mark. Did you know how many customers leave e-commerce sites before buying anything?

E-commerce 52

E-commerce Sales Omnichannel Contact Center 52

SurveySensum

MARCH 6, 2024

Sales Conversion Rate Having a ton of visitors on your website is good and all but, it doesn’t amount to anything if said visits are not funneling into purchases. 3. Average Order Value (AOV) The average spending a customer partakes on your website amounts to the Average Order Value (AOV) of your online store.

E-commerce 52

E-commerce Social Media Customer Acquisition Sales 52

Comm100

AUGUST 24, 2016

We all want our customers to be happy with our products and services. People don’t feel like taking surveys and they flat-out don’t want to contact customer care (except when they’re really, really annoyed), so you’ll probably remain blissfully ignorant of the bulk of your customers’ true feelings.

Customer Service 71

Customer Service Social Media Start-ups Customer Acquisition 71

Retently

AUGUST 9, 2018

The company even went as far as giving up on the 6-speed manual transmission the brand’s sports cars were well-known for and introducing big cup holders – all because Voice of the Customer data revealed that’s what their clients wanted. By 2015, Cayenne sales generated around half of the Porsche’s total profit.

Voice of the Customer 87

Voice of the Customer Customer Feedback CEM Net Promoter Score 87