Intercom, Inc.

FEBRUARY 6, 2020

At the helm of Udemy for Business’ customer acquisition machine is their VP of Marketing Yvonne Chen. When a new technology launches, the company’s community of instructors typically publishes a course on it, either months in advance or on the day of. That’s the case for a lot of the new technology that comes out.”.

B2B 243

B2B B2C Start-ups Sales 243

1 to 1

JUNE 24, 2015

WGBH and Total Gym Fitness, Silver and Bronze winners respectively in the Innovation in Customer Acquisition category of the 2015 Gartner and 1to1 Media Customer Experience Excellence Awards, demonstrate the power of using technology and customer engagement strategies to win new customers.

Customer Acquisition 40

Customer Acquisition Innovation Technology Technology 40

Intercom

JANUARY 20, 2025

The quality of your customer service either builds and reinforces crucial trust, or severely undermines it if issues are not resolved satisfactorily. Meeting those customer expectations at scale, while also adhering to strict regulatory requirements, demands the very best technology.

Customer Service 91

Customer Service Compliance AI Education 91

Totango

MAY 27, 2022

SaaS businesses adopt product-led marketing to lower customer acquisition costs while improving customer retention and accelerating revenue growth. Sales conversion: use of the freemium product motivates the customer to upgrade to a premium version. In this blog, we’ll cover the essentials of product-led growth.

Customer Acquisition 126

Customer Acquisition Customer Retention Sales Technology 126

Intercom, Inc.

FEBRUARY 12, 2018

Customers: people who buy your products. Systems: a combination of people, processes and technology that can run over and over again. The specific demand generation system you build varies based on what type of product you sell and the customers you hope to attract. Awareness: knowledge of your existence and what you do.

Artificial Intelligence 185

Artificial Intelligence Customer Acquisition Start-ups Manufacturing 185

Intercom, Inc.

AUGUST 27, 2020

Customer acquisition costs are rising , churn is every company’s poison pill, and the competition is relentless. They’ve taken a different approach — one that’s delivered far more value to their customers. The subscription model has revolutionized virtually every industry. Fighting churn with data.

Customer Relationship 211

Customer Relationship Sports Construction Manufacturing 211

Customers That Stick

SEPTEMBER 18, 2014

Building a base of loyal customers can be one of the most effective ways to increase your profitability and optimize your customer acquisition costs, but what does it take to win the favor of Millennials (consumers who are currently between 18 to 34 years old)? Make your program mobile friendly.

Social Media 133

Social Media Customer Loyalty Retail Customer Acquisition 133

Customer Think

SEPTEMBER 11, 2021

Cloud Computing as a concept has had a huge impact across all the sectors with improving the business processes, offering production dynamics, and strengthening the relationship with customers, users, employees, and suppliers. And, it […].

Customer Acquisition 119

Customer Acquisition Technology Technology 119

Ameyo Callversations

APRIL 25, 2022

Conversational AI bots or AI-Powered chatbots are automated technologies that enable messaging applications to conduct human-like conversations between the program and humans. This technology is so good at what it does that 35 percent of consumers want more businesses to use chatbots to make their strategies and processes more robust.

AI 98

AI Customer Acquisition Artificial Intelligence Entertainment 98

Steven Van Belleghem

OCTOBER 17, 2022

For the moment, this metaverse-oriented eSports arena may not immediately mean something for Teleperformance’s core business – which is customer acquisition management, customer care, technical support, debt collection, social media services, and other services – but that’s not why they introduced the concept.

Sports 123

Sports B2C Social Media Gaming 123

Customer Think

APRIL 16, 2023

With ongoing shifts in the economic climate, customer retention continues to be a main focus—and in many cases, it has become even more important in 2023. According to a report by Twilio, in the face of recession, 67% of businesses are shifting focus from customer acquisition to customer retention.

Customer Retention 111

Customer Retention Customer Acquisition Customer Loyalty Technology 111

Beyond Philosophy

JANUARY 21, 2020

Customer loyalty is what most businesses want. The more your customers buy from you, the more you improve your bottom line, not only in increased sales but also in decreased customer acquisition costs. Improving your Customer Experience to foster customer loyalty is often an expense that senior management can get behind.

AI 120

AI Artificial Intelligence Construction Customer Loyalty 120

SugarCRM

OCTOBER 4, 2022

But while we may be talking about a cybersecurity company, the main topic on Bret’s mind was customer experience and building a customer acquisition strategy. It All Starts with Putting The Customer First. Want to Hit Your Growth Targets?

Customer Acquisition 49

Customer Acquisition Start-ups Innovation Customer-Centric Organization 49

Intercom, Inc.

MAY 10, 2018

I hosted Andrew on our podcast to chat about the changing landscape of customer acquisition, how his “Law of Shitty Clickthroughs” manifests itself in today’s growth channels, and what the rest of us can learn from the likes of Dropbox and Uber. If you enjoy the conversation check out more episodes.

Start-ups 224

Start-ups Gaming Customer Acquisition B2B 224

Customer Think

JANUARY 13, 2022

A PLG strategy is one that mindfully relies on the product as the primary driver of customer acquisition and retention. Product-led growth is taking Silicon Valley by storm with companies crediting their recent IPO success, and chances are, you know what product-led growth is without knowing the term ‘product-led growth’ (PLG).

Customer Acquisition 92

Customer Acquisition Technology Technology 92

1 to 1

MARCH 8, 2021

To better understand this, we need to consider the fundamentals of customer acquisition vs. customer retention. What is customer acquisition? In short, it’s your ability to acquire new customers. The post Customer Acquisition vs. Retention: The Perfect Balancing Act appeared first on 1to1 Media.

Customer Acquisition 26

Customer Acquisition Customer Retention Predictive Analytics Omnichannel 26

ECXO

SEPTEMBER 30, 2024

This misalignment can cause friction, as sales may push for immediate solutions that internal teams are not ready to deliver, leading to rushed or incomplete customer offerings. Their success is typically measured in terms of deals closed, customer acquisition rates, and sales growth.

Sales 156

Sales Customer Experience Innovation Customer Feedback 156

Beyond Philosophy

MARCH 2, 2020

As a result, a mobile company might be within the boundary of providing a less than optimal customer service that will be more profitable than offering exemplary service. . Are you including customer acquisition costs? Are you computing lifetime value of a customer, and if so, over what horizon (e.g., 5, 10, 15 years)?

Customer Service 188

Customer Service Business Growth Start-ups Customer Acquisition 188

Totango

JULY 19, 2022

How Your Customer Success Platform Can Replace Your CRM. In fact, it’s probably the only growth channel you can depend on, so you have to protect it by investing in customer success rather than bleeding money into new logo acquisition. .

CRM 96

CRM Customer Relationship Customer Acquisition Start-ups 96

SurveySensum

AUGUST 26, 2020

Customer Acquisition Cost. Customer Acquisition Cost is the amount you are spending to acquire a new customer. For example, if you are spending 20$ to acquire a new customer and the ROI you are getting is 1$, then you’re losing! They invested in resources and technology! . Isn’t it?

CX 98

CX E-commerce Customer Acquisition Net Promoter Score 98

SurveySensum

DECEMBER 28, 2020

The CX program consists of business-led metrics like revenue, churn rate, new customer acquisitions, customer acquisition cost. VOC, on the other hand, is mostly connected with the customer metrics, like ‘Hey, you know, are my customers happy?’ See, as soon as you get connected with your first customer.

VOC 98

VOC B2C Social Media Voice of the Customer 98

Totango

JANUARY 22, 2024

AI also emerged as a topic when we asked three of our executive leaders – Chief Marketing Officer Karen Budell , SVP of Customer Success Chris Dishman , and Chief Revenue Officer Dennis Reardon – to share their industry predictions for 2024.

AI 100

AI Engineering Customer Acquisition Business Growth 100

Experience Investigators

FEBRUARY 1, 2022

I talk to customer experience leaders every week who share how they might have heard talk about how important customer experience is for their organization, but they rarely see the action to back that up. This manifests as not getting the resources, people, technology and tools they need to help actually deliver better experiences.

Customer Experience 136

Customer Experience CXM Net Promoter Score Customer Experience Management 136

Totango

DECEMBER 28, 2021

Knowing how to fight customer churn is critical for keeping SaaS business models sustainable. The more customers you lose to churn, the more you have to invest in new customer acquisition to maintain your revenue, and the harder it becomes to grow your business.

Net Promoter Score 102

Net Promoter Score Education NPS Start-ups 102

Qualtrics

AUGUST 10, 2020

Every customer you attract costs money, and getting the balance right between how much you pay to attract a customer, and how much that customer is worth to your business is one of the most important ones to get right. In this guide, we look at CAC (Customer Acquisition Cost) and how you can calculate and optimize yours.

Customer Acquisition 26

Customer Acquisition Social Media Advertising/ Marketing Technology 26

Retently

NOVEMBER 27, 2024

Demand for Innovation : Nearly 90% of Gen Z consumers express interest in technologies like AR and VR for shopping, showing a growing appetite for immersive, tech-enabled experiences. Tools to Decode Buyer Behavior To keep up with these trends, you need the right tools to analyze customer behavior and refine your strategies.

Sales 148

Sales Social Media Predictive Analytics Customer Acquisition 148

Shep Hyken

DECEMBER 10, 2021

Customer acquisition costs approximately five times more than customer retention, so what steps can companies take to keep the subscribers they already have happily engaged? . The right technology can help you choreograph a delightful first impression. Seamlessly onboard your subscribers.

Entertainment 77

Entertainment Customer Acquisition Omnichannel Gaming 77

ECXO

DECEMBER 26, 2023

Part One introduces the new “3 Cs”, key trends associated with technology convergence, competition and culture change in a post-pandemic world. About the book: Products, technologies, and workplaces change so quickly today that everyone is continually learning. Here is the link.

CX 156

CX Social Media Sports Customer Service 156

Zendesk

SEPTEMBER 3, 2021

Over the past year, customer support agents have been dutifully fielding a sky-high number of queries from customers worried about canceled flights, ambiguous insurance conditions, delayed packages, and other urgent and emotionally-loaded issues. The impacts of customer service go far beyond customer satisfaction.

Customer Service 94

Customer Service Customer Acquisition Start-ups Customer Satisfaction 94

Retently

MAY 31, 2024

Candidates should be able to quickly learn and adapt to new technologies. Customer-Centric Attitude : The best candidates genuinely care about customer success and are dedicated to helping customers achieve their goals. This is the only role that provides a meaningful link between your engineers and the customer.

Net Promoter Score 141

Net Promoter Score Engineering Customer Retention Customer Feedback 141

VOZIQ

DECEMBER 22, 2020

The Human Touch at the Center of Customer-Experience Excellence. 5 Predictions: How Customer Experience Will Change in 2021. Conversational Al: The Future of Customer Experience. Customer Acquisition Vs. Customer Retention: What Should You Focus on? Five Churn Reduction and Customer Retention Strategies.

Customer Retention 64

Customer Retention Customer Acquisition Engineering Customer Loyalty 64

Intercom, Inc.

AUGUST 8, 2018

The third and final important piece in this new, better way for businesses to acquire customers and grow faster, is embracing chatbots. As with all new successful technology, the chatbot went from obscurity, to being overhyped, to successfully coming back out the other side. Everyone wins.

Business Growth 145

Business Growth Sales Start-ups Customer Acquisition 145

Intercom, Inc.

JUNE 14, 2022

Customer relationship management (CRM) is a strategy and methodology that revolves around using data and feedback to build authentic, meaningful relationships with prospects and customers, keeping them connected and loyal to your company. Basic: The basic stage is where storytelling begins.

Customer Relationship Management 118

Customer Relationship Management Customer Relationship CRM Social Media 118

Retently

MAY 9, 2024

Many companies get caught in this cycle because they prioritize new customer acquisition so heavily that they overlook how many customers they’re losing along the way. When these businesses finally turn their attention to customer retention, it often takes a backseat to chasing new leads. Customers are not static.

Customer Retention 118

Customer Retention B2B Non-Profits Customer Acquisition 118

Totango

DECEMBER 7, 2023

In Part 1 of our “Harmonizing the Hustle between sales and customer success” podcast series with the Customer Success Collective, Chris Dishman , SVP of Global Customer Success at Totango, drilled into the unique ability CS has in aligning cross-functional partners—sales, product, and marketing—to the opportunities that can drive customer value.

Sales 95

Sales Scorecard NPS Customer Acquisition 95

Retently

AUGUST 3, 2023

Customer Loyalty is Priceless “Customer Satisfaction is Worthless. Customer Loyalty is Priceless.” – Jeffrey Gitomer When a transaction is done right, you make a sale. When a customer is treated right, you make a long-term customer acquisition.

Net Promoter Score 145

Net Promoter Score Customer Experience Social Media NPS 145

Gainsight

JANUARY 31, 2022

This situation is especially true when the company is in hyper-growth and introducing specialized customer success technology. For Gainsight, one of the best examples we have seen of a company successfully incorporating CS as an ethos and a technology in a time of hyper-growth is Totaljobs. The Role of Technology.

Sales 95

Sales Technology Technology Finance 95