Customer Acquisition, Text Analytics and Unstructured Data

Text Analytics vs Sentiment Analysis: Key Differences & Applications

SurveySensum

FEBRUARY 24, 2025

While both deal with analyzing text, they serve different purposes. First, What is Text Analytics? Text analysis , also known as text mining, is the process of extracting useful information from unstructured text data. But whats the difference between the two? Lets discuss them in detail.

Sentiment Analysis

Sentiment Analysis Text Analytics Social Media Machine Learning

The Future of Customer Experience: Embracing AI, Predictive Analytics

SurveySensum

SEPTEMBER 11, 2024

This lack of information creates a gap between what experiences you are providing and what experiences your customers are expecting. So, to succeed in the era of AI, companies need to prioritize customer acquisition and effective utilization of comprehensive customer data.

Predictive Analytics

Predictive Analytics AI Customer Experience Text Analytics

Tech Customer Success

Text Analytics vs Sentiment Analysis: Key Differences & Applications

The Future of Customer Experience: Embracing AI, Predictive Analytics

Webinars

Stay Connected