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However, many CX professionals struggle to convince their executive leadership to prioritize and take action toward becoming a truly customer-centricorganization. I believe some of this is because there is so much emphasis on customer feedback metrics that we lose sight of the forest for the trees!
The best customer-centricorganizations start at the top. CX and company leaders must model the importance of customer-centricity and let it trickle down to employees. Some ways to improve your customer service include: Offer multiple channels for support. Close the loop with customers.
The Volume of the CustomerVoice. Even if you’ve got a robust CS team doing all the right things day-to-day, it can be a red flag if the voice of the customer isn’t surfacing in the bigger CS processes. How is NPS feedback and churn analysis distributed and acted upon across various functions within the company?
It’s a continuous conversation where companies, like maestros, listen to the orchestra of customervoices and orchestrate a symphony of action, communication, and, ultimately, satisfaction. This is the power of effective customer feedback.
Similar is the case with customer-centric businesses. If you keep your customers satisfied, they will keep coming back to you and can even refer you to others. And according to HubSpot , customer-centricorganizations that focus more on satisfaction are 60% more profitable than others.
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