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But I’ll also argue that if some other approach creates just as much value, or you can get the benefits of customercentricity without actually being customer-centric, that’s just as good. This is worth keeping in mind because it leads to the notion of “simulating” a customercentricorganization.
At Gainsight, we have defined GameChangers as customers who shift their thinking to transform their business outlook. They push beyond the familiar and comfortable to achieve remarkable results for their company, teammates, partners, and customers. To us, all of our customers are GameChangers. T he Dream Team Award: PTC.
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