article thumbnail

Building Customer Centric Organizations – TSIA Keynote Recap from Customer Success Summit 2017

Totango

Thomas used that data vault to inform the frameworks he shared in his presentation about Building Customer Centric Organizations, and we’ve summarized those frameworks below. Thomas answered four primary questions in his presentation: Why do organizations need to be customer-centric now?

article thumbnail

Everything You Need to Know about Text Analytics

Lumoa

Text analytics includes a set of techniques that structure information arriving in text format— in this case, free text customer feedback. The purpose is to convert unstructured text into meaningful structured data to support business analysis and decision making. How to make customer feedback relevant on C-Suite level?