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Factors driving the gap between customer expectations and satisfaction

Adrian Swinscoe

Customers are generally not happy with the experiences they are having with brands. Last month, Forrester published the US 2024 Customer Experience (CX) Index, which found […] The post Factors driving the gap between customer expectations and satisfaction first appeared on Adrian Swinscoe.

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Customer Experience Experimentation: Your Final Frontier

ECXO

Customer Experience Experimentation: Your Final Frontier Introduction Customer Experience (CX) is a critical battleground in today’s competitive market. Forrester reports that businesses prioritizing CX experimentation see notable gains in customer loyalty and satisfaction.

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MarTech-Driven Transformation: Navigating the Future of Customer Experience

ECXO

MarTech-Driven Transformation: Navigating the Future of Customer Experience Introduction In today’s fiercely competitive business landscape, delivering a superior customer experience (CX) is not just an advantage—it’s essential. Created by DALL-E with all rights reserved to ECXO.org.

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Beyond the Basics: Why the Traditional Customer Experience Education Model is Outdated

eglobalis

Introduction: The Changing Landscape of CX Education Customer experience (CX) education has long relied on a model built around a set of 5-6 pillars. Every company faces unique challenges, and the needs of customers are constantly evolving, making a standardized approach inadequate. What about flexibility?

Education 345
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The State of Digital Customer Experience Report 2024

Discover how your peers are implementing AI to improve customer experience with granular insights into their CX investments and specific AI use cases. For the first time, customers prefer digital channels when interacting with a business.

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Why Europe and the UK Are Always Behind the USA in Customer Experience

eglobalis

Customer experience (CX) has become a critical differentiator in today’s competitive market, influencing customer loyalty and overall business success. While the USA leads in delivering superior customer experiences, Europe and the UK often lag behind.

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May the Customer Experience (CX) Force be with you!

ECXO

The Star Wars saga transcends its status as a beloved space opera, emerging as a rich source of insights and lessons that businesses can leverage to enhance customer experience. This journey resonates with audiences because it reflects universal human experiences of struggle, growth, and triumph. May the CX Force be with you!

CX 296
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AI for Business Outcomes: Selecting the Right Tools to Drive Results

Customers expect to be able to interact with your organization whenever and however they want. They also expect your agents to have insights into their journeys so that they don’t have to repeat themselves as they move through various channels.

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Customer Preferences: How Community Can Deliver a Simplified Experience

Updating and upgrading how you meet customer expectations should be a top priority for any company, and though it might sound like a weighty task, there is an uncomplicated solution: Community. So, we have researched what customers truly want in a customer experience, and how community can serve that.

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Customer Perceptions of the Community Experience

What do consumers expect when it comes to CX? What is most important when interacting with a brand, and what is the ideal experience they’re looking for? Customer experience expectations are ever-changing so understanding what they are is crucial to the success of your brand.